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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
OpenStax Business Ethics
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Career Development and Planning: A Comprehensive Approach
By: Robert Reardon, Janet Lenz, V. Casey Dozier, Kyle A. Roark, Justin D. Hultman
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Career Development and Planning: A Comprehensive Approach
Author(s): Robert Reardon, Janet Lenz, V. Casey Dozier, Kyle A. Roark, Justin D. Hultman
New 8th Edition Coming Fall 2024!Career Development and Planning: A Comprehensive Approach provides content from cognitive psychology, sociology, and economics that can be used to solve career problems and make career decisions. Career Development and Planning is an inclusive, integrated system of c...
Principles of Economics
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Aviation Safety
Author(s): Randall Johnson
Microeconomics
Author(s): Charles Kahn
Principles of Macroeconomics: A Simplified Approach
Author(s): Nikolaos Karagiannis, Zagros Madjd-Sadjadi
The text Principles of Macroeconomics: A Simplified Approach is focused on five modules. Following the introduction of microeconomic terms of macroeconomics, the text looks at the gross domestic product (GDP), growth and growth-related issues, inflation, and employment/unemployment (Module 1); basic...