Perfect for both undergraduate and graduate level courses, this publication covers everything from the history of sport facilities, to the construction of new stadiums, to customer service, and booking events.
Written in a plain, flowing, and easy to read format, the publication focuses on “real world” application scenarios providing the reader with practical, usable advice in addition to high-end concepts and theories.
The book starts with the individual influences on behavior and then broadens the perspective to include relevant social/cultural forces. Each of the chapters includes a cross-functional debate exercise that helps students apply the chapter’s principles to other business-related disciplines such as accountancy, management, finance, production, and law.
A groundbreaking publication that is the only book in the market to address this endeavor, this publication informs readers on the sports industry while providing faculty with a means to teach students the mechanics of the sales process.
This package fuses a text with continuously-updated website resources that provide a comprehensive, introductory business communication textbook that serves university, junior college, and community college students from a variety of disciplines, as well as corporate and government personnel.