Dr. Marvin Cetron is one of the preeminent forecaster-futurists in the world. For some 50 years, he has pioneered corporate and government forecasting, developing many of the techniques that other forecasters now use daily.
During this long and productive career, Dr. Cetron has consulted for some 450 of the Fortune 500 firms, including Marriott International and Capital One; more than 100 government agencies, among them the Central Intelligence Agency, the Transportation Security Administration, and the National Security Agency; and 150 professional and academic associations, including World Travel Market, the National Restaurant Association, the International Association of Exhibition Management; and the Hospitality Sales and Marketing Association International. He served as an advisor to the White House for every administration, Republican and Democratic, from the time of John Kennedy through the Clinton years.
Dr. Cetron’s 1994 study, Terror 2000: The Future Face of Terror, circulated privately at the Pentagon, predicted virtually the entire course of terrorism in the years since. Specific forecasts included the rise of large-scale terrorist attacks by Muslim extremists, coordinated attacks on widely distant targets, a devastating assault on the World Trade Center, and even the deliberate crash of an airplane into the Pentagon. Hotels and restaurants owned or frequented by Americans led his list of probable targets.
During his 20-year career in research and development planning and forecasting with the U.S. Navy, Dr. Cetron was in charge of the design, development, and implementation of the largest, most comprehensive technological forecast of the United States ever conducted.
Dr. Cetron has a B.S. degree in Industrial Engineering from Pennsylvania State University, a M.S. degree in Production Management from Columbia University, and a Ph.D. in Research and Development Management from American University.
He is a member of the Board of Advisors of both Pennsylvania State University and the University of Delaware.