Douglas J. Swanson, Ed.D, APR, is a Professor of Communications at California State University, Fullerton. He holds a doctorate in Higher Education Instruction from Oklahoma State University. He holds a Master of Arts degree in Communication, and a Bachelor of Science degree in Communication with Emphasis in Radio-Television from Eastern New Mexico University. An Accredited Public Relations Practitioner, since 1990 he has taught a wide spectrum of communications courses at the university level. Previously, he worked for more than 12 years in broadcasting, print journalism, and agency public relations. He is the supervising faculty member of Cal State Fullerton’s student-run public relations agency, PRactical ADvantage Communications.