Selling in the Sport Industry

Author(s): David Pierce, Nels Popp, CHAD MCEVOY

With an industry at $498 billion according to Plunkett Research, Ltd, sports is one of the largest industries in the United States. Being able to sell items in this industry is key to excelling in the field itself. Selling in the Sport Industry is a groundbreaking publication and is the only book...

Marketing for Sport Business Success

Author(s): Brian Turner, Kimberly Miloch

The field of sport marketing is growing…. As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry. Comb...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...

Casing Sport Communication

Author(s): Diana Tucker, Jason S Wrench

Groundbreaking Collection Now Available!Casing Sport Communication applies the proven concept of active learning to undergraduate and entry-level graduate courses in sport communication.Students engaged in case analysis learn to think, analyze, react, and evaluate so that they develop transferable c...

Public Relations Principles: Strategies for Professional Success

Author(s): Shawn Wahl, Michelle Maresh-Fuehrer

Every successful business utilizes good public relations with the media to maintain a positive public opinion. Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in publi...

Case Studies in Intercultural Dialogue

Author(s): Nazan Haydari, PRU HOLMES

Edited by Nazan Haydari and Prue Holmes, Case Studies in Intercultural Dialogue focuses on the important and under-investigated concept of intercultural dialogue. It draws on cases of intercultural communication in which there is a dialogue, conflict or misunderstanding, and presents approaches, the...

Readings in the History of Rhetoric

Author(s): Alfred Mueller

The art of rhetoric remains one of the most valuable skills to possess in a healthy democracy…. Readings in the History of Rhetoric fills a large void in the rhetoric market by assembling a worthy collection of central essays and key primary texts that shaped rhetorical history over the past 3,00...

Introduction to Sport Management: Theory and Practice

Author(s): Mark Nagel, Richard Southall

Introduction to Sport Management: Theory and Practice bridges the theoretical-practical divide by providing students with practical perspectives on today’s sport management issues, based upon sound theoretical frameworks. Introduction to Sport Management introduces readers to the complex nature of t...

Physical Geology Across the American Landscape

Author(s): John Renton, Coast Learning Systems, COASTLINE COLLEGE, COASTLINE COLLEGE

Print Format This product includes the printed textbook. eBook Format You will receive access to the electronic text via email after using the shopping cart above to complete your purchase. This is an electronic version of the print textbook only.  This textbook is designed to impart sci...

Foodservice Operations Management: A Menu Perspective

Author(s): James Taylor, Mary Roseman

Prepare savvy future professionals ready to manage the foodservice industry with poise. Well-run foodservice may look like magic, but there is very careful intersection of science and management at play. Foodservice Operations Management: A Menu Perspective takes readers behind the scenes of smoo...