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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Comprehension and Vocabulary Strategies for the Elementary Grades w/ CD ROM

Author(s): Jerry Johns, Susan Lenski, Roberta L. Berglund

Each of the 44+ research-based strategies in this book is presented step-by-step with the description, teaching goals, procedures, and student reproducibles. A quick reference guide helps educators find the specific are they wish to target, and then notes when, why, and how to use that strategy in t...

General Chemistry Laboratories: A Freshman Workbook

Author(s): Simon G Bott, Russell A Geanangel, Vladimir Zaitsev

eBook VersionYou will receive access to this electronic text via email after using the shopping cart above to complete your purchase., basic_html

OpenStax: Biology

Author(s):

"Biology 2e is designed to cover the scope and sequence requirements of a typical two-semester biology course for science majors. The text provides comprehensive coverage of foundational research and core biology concepts through an evolutionary lens. Biology includes rich features that engage stude...

OpenStax: Introductory Business Statistics

Author(s):

"Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result...

OpenStax: Principles of Accounting Vol 1 Financial Accounting

Author(s):

"Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifical...