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Persuasion: Integrating Theory, Research, and Practice
Author(s): Ann Bainbridge Frymier
Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek...Organizational Communication: Foundations for Collaboration
Author(s): Alan Jay Zaremba
New Edition Now Available! Organizational Communication: Foundations for Collaboration presents the theories of organizational communication and the practical applications of them. It examines how culture, networks, ethics, new technology, information management, individual communication skill se...Argumentation: Critical Thinking in Action
Author(s): David Lapakko
Argumentation: Critical Thinking in Action explores a wide variety of issues and concepts connected to making arguments, responding to the arguments of others, and using good critical thinking skills to analyze persuasive communication. Based on feedback from users and instructors, the new fifth ...small to LARGE: Growing Social Impact Organizations Against All Odds
Author(s): Zoot Velasco
Small to LARGE: Growing Social Impact Organizations Against All Odds is the culmination of a lifetime of experience, coupled with a year of research. Author Zoot Velasco, shares knowledge from his time working for the “industry,” community organizations, and colleges. The year of research shared was...Group Dynamics: Connecting Through Communication
Author(s): Nicole Blau
As group dynamics are constantly changing, the need for up-to-date research and real-life examples are crucial learning tools. Group Dynamics: Connecting Through Communication features practical application of important group communication concepts in way that will grab the reader’s attention. ...Training and Development: Enhancing Talent for the 21st Century
Author(s): Steven Beebe, Timothy Mottet, K. David Roach
Communication competencies are among the most coveted skills on the planet—whether applied in the workplace, social settings, or at home. Training and Development: Enhancing Talent for the 21st Century teaches people how to develop essential communication and leadership talent. It is not just a...Nonverbal Communication in Human Interaction
Author(s): Mark Knapp, Judith Hall, Terrence Horgan
Nonverbal Communication in Human Interaction breaks down nonverbal communication, analyzes it, and looks at it from every angle so that readers have an intellectual and not just an intuitive grasp of this endlessly fascinating subject. Written by a communication scholar and two social psychologis...Communicating Ethically in Our Everyday Lives
Author(s): Sally Vogl-Bauer
When it comes to interpersonal communication ethics, ignorance is not bliss. We learn our ethics, and we can choose to develop, enhance, or modify our behaviors to reflect that type of person we are capable of being in our interactions with others. Communicating Ethically in Our Everyday Lives...Cost Control in the Hospitality Industry
Author(s): Agnes DeFranco, John Walker, Christopher John M. Walker
There is a difference between cost control and successful cost control. Cost Control in the Hospitality Industry takes a deep dive into the subject to illustrate that a mere balance of input and output isn’t enough – just as important is the use of products and services for their intended purpose...The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting
By: George F McHendry Jr., M. Elizabeth Thorpe, Jessica A. Kurr, James L Golden, Goodwin Berquist, William Coleman, James M Sproule
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The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting
Author(s): George F McHendry Jr., M. Elizabeth Thorpe, Jessica A. Kurr, James L Golden, Goodwin Berquist, William Coleman, James M Sproule
Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship. The 11th edition gives deliberate attent...Pagination
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