Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Thriving in the Community College and Beyond: Strategies for Academic Success and Personal Development: Specifically for Cincinnati State Tech and Community College

Author(s): Joseph B Cuseo, Aaron Thompson, Steady Moono, Julie McLaughlin

This book is designed to help students make a smooth transition to college and equip them with strategies for success that can be used throughout the college experience and in life beyond college. Its goal is to promote academic excellence and personal development among all students—whether they be ...

The African Diaspora of Theater

Author(s): Arthur Reese, Stephanie Howard

Woody Plants in North America

Author(s): John R Seiler, Edward C Jensen, John Peterson

Woody Plants in North America is an interactive multimedia identification tutorial for woody plants found throughout North America. The software was developed over a 15-year period at Virginia Tech in cooperation with tree identification experts at Oregon State University, The Pennsylvania State Uni...

Public Speaking and Responsibility in a Changing World

Author(s): Dorothy W. K. Ige, Lori L. Montalbano

We live in an exciting, yet complicated information age. Our era calls for critical thinkers who are willing and able to communicate well toward the twin goals of human survival and career thriving on a connected globe. Thus, public speaking skills are important. Critical thinking and communicati...

Applied Discrete Mathematics

Author(s): Kenneth Roblee