Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and communication tech innovations are no...

Service Management Principles for Hospitality and Tourism in the Age of Digital Technology

Author(s): Jay Kandampully, David Solnet, Anil Bilgihan

Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...

Policing for the 21st Century: Realizing the Vision of Police in a Free Society

Author(s): Christine Gardiner, Matthew J Hickman

Policing for the 21st Century: Realizing the Vision of Police in a Free Society provides a thematic overview of policing and its role in American society. This text is unique in that it provides extensive information about how police identify community problems, the methods police use to respond to ...

Race, Crime and Justice

Author(s): Robert III Bing

Race, Crime and Justice is the culmination of many years of research and teaching on the subject. It includes seminal studies and current research findings. The text recognizes the influence of politics; it also examines the flawed policies and practices that contribute to the disparate treatment of...

Thriving in High School and Beyond: Strategies for Academic Success & Personal Development

Author(s): Joseph B Cuseo, Aaron Thompson, Shane Shope, John Roush

Thriving in High School and Beyond: Strategies for Academic Success & Personal Development Equips students with a comprehensive set of specific, action-based strategies that identifies what to do to succeed in high school and beyond, accompanied by compelling reasons why to do itFocuses on the stude...

Event Planning and Management: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Event Planning: Communicating Theory & Practice, 3rd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations...

Communication Ethics Literacy: Dialogue and Difference

Author(s): Janie Fritz, Leeanne McManus, Michael Kearney

Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...

Improv(e) Business: Developing Skills for Personal and Professional Success

Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz

Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...

Project Management for the Hospitality Industry

Author(s): Timothy Flohr, William Duncan, Catherine Curtis

Though Project Management consistently ranks as the one of the most sought-after certifications throughout multiple industries, many mistakenly think that Project Management is limited to the information technology, finance and insurance, manufacturing, and construction industries. Interestingly, th...

Discovering Answers: Research Methods for Public Relations

Author(s): Donnalyn Pompper

Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...