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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Reading Strategies for Spanish Speakers

Author(s): Susan Lenski, Fabiola Ehlers-Zavala

Reading Strategies for Spanish Speakers by Susan Davis Lenski and Fabiola Ehlers-Zavala, provides strategies for classroom teachers, bilingual teachers, and paraprofessionals who have Spanish-speaking students to teach reading strategies in both English and Spanish. This book was developed on the pr...

Improving Writing K-8: Strategies, Assessments, Resources

Author(s): Susan Lenski, Jerry Johns

Improving Writing: Resources, Strategies, and Assessments, by well-known and trusted authors Susan Davis Lenski and Jerry L. Johns, provides teachers with all the background they need to help students improve their writing skills.A variety of strategies, assessment ideas, and resources will meet div...

A Lone Star Reader

Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE

A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...

Backflow Prevention: Theory and Practice

Author(s): University Of (Treeo) Florida

Backflow Prevention: Theory and Practice​ is a comprehensive education in the fundamentals of backflow that serves as both textbook and reference manual for working with potable and non-potable water supply systems. Chapters include coverage of the essentials of backflow and an exploration of the as...