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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Reading Strategies for Spanish Speakers

Author(s): Susan Lenski, Fabiola Ehlers-Zavala

Reading Strategies for Spanish Speakers by Susan Davis Lenski and Fabiola Ehlers-Zavala, provides strategies for classroom teachers, bilingual teachers, and paraprofessionals who have Spanish-speaking students to teach reading strategies in both English and Spanish. This book was developed on the pr...

Improving Writing K-8: Strategies, Assessments, Resources

Author(s): Susan Lenski, Jerry Johns

Improving Writing: Resources, Strategies, and Assessments, by well-known and trusted authors Susan Davis Lenski and Jerry L. Johns, provides teachers with all the background they need to help students improve their writing skills.A variety of strategies, assessment ideas, and resources will meet div...

General Chemistry Laboratories: A Freshman Workbook

Author(s): Simon G Bott, Russell A Geanangel, Vladimir Zaitsev

eBook VersionYou will receive access to this electronic text via email after using the shopping cart above to complete your purchase., basic_html

Philosophy Born of Struggle: Anthology of Afro-American Philosophy From 1917

Author(s): Leonard Harris

Philosophy Born of Struggle – Afro-American Philosophy from 1917, Third Edition, features philosophic foundations.  Voices that express competing ideas about the nature of religion, social activism, humanism, culture, race, identity, dignity and values.  Thus, the sections’ Meta- philosophy, Politic...

OpenStax: Introductory Business Statistics

Author(s):

"Introductory Business Statistics is designed to meet the scope and sequence requirements of the one-semester statistics course for business, economics, and related majors. Core statistical concepts and skills have been augmented with practical business examples, scenarios, and exercises. The result...

OpenStax: University Physics Vol 3

Author(s):

"University Physics is a three-volume collection that meets the scope and sequence requirements for two- and three-semester calculus-based physics courses. Volume 1 covers mechanics, sound, oscillations, and waves. Volume 2 covers thermodynamics, electricity, and magnetism, and Volume 3 covers optic...

OpenStax: Principles of Accounting Vol 1 Financial Accounting

Author(s):

"Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. Due to the comprehensive nature of the material, we are offering the book in two volumes. This book is specifical...