The Road to Success: Learning How to Become an Effective Negotiator

Author(s): Terry L Boles, Lon D Moeller, S. Beth Bellman

Think about what it felt like the first time you sat behind the steering wheel of a car. It was exciting because driving a car allowed you to go different places. Driving was frightening because of your new responsibilities and the possibility of making mistakes that could lead to an accident. Th...

Effective Advertising & Social Media: Strategy & Analytics

Author(s): Gerard Tellis

Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts. Part I explains the importance of advertising, th...

Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace

Author(s): Zinta Byrne

Based off the author’s extensive industrial, consultative, research, and teaching experience, Organizational Psychology and Behavior: An Integrated Approach to Understanding the Workplace integrates organizational psychology and organizational behavior in one comprehensive package.   Written in a...

Cooking for the Hospitality Industry

Author(s): Jodi Lee Duryea

It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is. Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, ...

Communicating Love in Relationships

Author(s): RENEE J BOURDEAUX

No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match. While the complexities...

Business Law: Foundations for the 21st Century

Author(s): Terrence Dwyer, Thomas A. Miller

“The life of the law has not been logic; it has been experience.” - Justice Oliver Wendell Holmes - The Common Law Terrence Dwyer and Thomas Miller’s Business Law: Foundations for the 21st Century has evolved from the authors’ experience teaching the subject matter as well as their practical exp...

Conflict Between Persons: The Origins of Leadership

Author(s): Ronald C. Arnett, Leeanne McManus, Amanda McKendree

We live in an age of ethical disputes, making conflict inevitable as we meet others with contrasting ethical positions and contrary communicative expectations. An ethical position held with conviction frequently generates conflict when one encounters another with a differing ethical standpoint embra...

Intercultural Communication in Your Life

Author(s): Shawn Wahl, Jake Simmons, Jeffrey McCune, Jr.

Where groups of people gather, there is always an elephant in the room: difference.  Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or ...

The Tourism System

Author(s): Alastair M Morrison, Xinran You Lehto, Jonathon Day

Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.   The Tourism System: ...

Ethnowise: Embracing Culture Shock to Build Resilience, Responsiveness, & Connection

Author(s): MICHAEL KIMBALL

Negative intercultural encounters have diverse causes – fear, anger, ignorance, actual danger in some cases. But many simply boil down to culture shock – a knee-jerk reaction to the culturally unfamiliar. The signs of culture shock are everywhere these days—on social media, between nations and gr...