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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...Event Management Blueprint: Creating and Managing Successful Sports Events
Author(s): Heather Lawrence Benedict, Michelle Wells
Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...Applied Freshwater Stream Ecology
Author(s): THOMAS SHAHADY
Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...Gangs
Author(s): Mario L. Hesse, Christopher J. Przemieniecki
Explore the gang phenomenon with respect to the core components of the criminal justice system: the police, the courts, and corrections.Gangs specifically and sufficiently covers essential gang topics as well as groundbreaking information on new topics. This text presents a traditional and brief ove...Biology: Life as We Know It
Author(s): Andrew Baldwin
After two decades of teaching the two-semester sequence of general biology courses, requiring students to purchase a hefty textbook at a high cost that contained far more chapters than one could ever realistically cover in a typical academic year, the concept of this textbook was born.This text not ...Race, Crime and Justice
Author(s): Robert III Bing
Race, Crime and Justice is the culmination of many years of research and teaching on the subject. It includes seminal studies and current research findings. The text recognizes the influence of politics; it also examines the flawed policies and practices that contribute to the disparate treatment of...Public Speaking: Essentials for Excellence
Author(s): Shawn Wahl, LeAnn Brazeal, Mark Butland
By providing students theory and practical skills, Public Speaking: Essentials for Excellence prepares students to become effective public speakers in various speaking situations they may encounter in their lives (business presentations, tributes, eulogies, commencement addresses, small group, and m...Criminal Justice Research Methods
Author(s): Carlos Posadas, Aviva Glasner, Nicholas Natividad, David Keys
Research is powerful because it impacts decision-making in virtually every part of our lives, and it is critical for making informed decisions. The process of deciding what criteria matter most to you before ultimately making a decision is an example of using research to make the best decision possi...Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development: Concise Version
By: Viki S Fecas, Michele Campagna, Joseph B Cuseo, Aaron Thompson
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Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development: Concise Version
Author(s): Viki S Fecas, Michele Campagna, Joseph B Cuseo, Aaron Thompson
Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content...Women, Minorities and Criminal Justice: A Multicultural Intersectionality Approach
Author(s): Carla Miller Coates, Moneque Walker-Pickett
Women, Minorities, and Criminal Justice takes a hard look at crime, justice, and the criminal justice system through the lens of gender, race, sexuality, and their intersections. Dialogue about minorities in criminal justice is currently one of the most talked about issues in a variety of social and...