Organizational Communication: Strategies for Success

Author(s): Theodore Avtgis, Corey Liberman, Andrew S Rancer

Organizational Communication: Strategies for Success is theoretically-enhanced through the application of traditional organizational communication theory fused with real-world practical applications. Authors Theodore Avtgis, Andrew Rancer, and Corey Liberman have created an innovative organizational...

Disciplinary Literacy Across the Curriculum

Author(s): Thomas W Bean, John Readence, Judith Dunkerly Bean

The 12th edition of Disciplinary Literacy Across the Curriculum focuses on developing 21st century learners who are adept at reading and critiquing multiple texts. Organized into two parts: Learning with Text and Technology and Teaching and Learning Strategies, this edition has a redesigned page for...

Family Communication: Relationship Foundations

Author(s): Candice Thomas-Maddox, Nicole Blau

The definition of what a “family” is has changed dramatically over the past few decades…. Family Communication: Relationship Foundations features traditional as well as emerging diverse family types in the application and analysis of communication theories and concepts. From acknowledging the inf...

Casing Mediated Communication

Author(s): Corey Liberman, Kevin Wright

The mass media has long been an important research and theoretical focus of the communication discipline. New media scholars conduct media research from a variety of scholarly traditions, including social science, humanistic/interpretive approaches, critical/ cultural studies, and rhetorical studies...

Engaging Discourse 2.0: A 21st Century Composition Reader & Curriculum

Author(s): Bradley Summerhill

Welcome to some of the most important conversations of our time: *  21st century literacy  *  social (dis)connection  *  neuroplasticity *  love * appropriation * * AI * generation studies (OK, Boomer) * happiness studies * Even while new discourses define a new era, others remain as timel...

The Menu & The Cycle of Cost Control

Author(s): Susan D Marshall, Paul J Mcvety, Bradley J Ware

Success in today's food and beverage organizations requires a solid knowledge of industry trends, the ability to prepare cost-effective menus that appeal to guests' needs and wants, and the skills to develop and implement a concrete strategic fiscal plan to control costs and to manage sales. The Men...

Human Resources Leadership in Hospitality

Author(s): John Walker, Nicholas Thomas

There is a distinct difference between managing a human resources team and leading it, and those in leadership positions must evolve with the industry. Human Resources Leadership in Hospitality addresses one of the biggest challenges that hospitality managers across the board express: finding and...

Global Entrepreneurship

Author(s): Dianne Welsh, Shawn Carraher

Help Your Students Succeed as Global Entrepreneurs! Global Entrepreneurship focuses on what you need to know about global entrepreneurship. It explains the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, ...

Gender Actualized: Cases in Communicatively Constructing Realities

Author(s): Erika L Kirby, M Chad Mcbride

Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real d...

Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits

Author(s): Jennifer Calhoun, Brett Gallagher

In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations. Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a...