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Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Wellness for Life

Author(s): Steven Ross Murray, Kristin Heumann

Featuring a combination of an eText with a website, Wellness for Life teaches students how to improve their overall wellness so that they can live happier, healthier, and more fulfilling lives.While discussing topics such as disease, life expectancy, stress, physical fitness, nutrition, and weight m...

A Foundation in the Science of Statistics

Author(s): Michael McKenna

A Foundation in the Science of Statistics provides a foundation in the science of statistics to a large sophomore level course. Its intended audience is students of all areas of study with at least basic skills in college algebra. It covers all the topics in a typical introductory course in statisti...

Be Heard: Public Speaking for College and Career

Author(s): Niaz Khan

New Second Edition Now Available! In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for...

Introduction to Database Design and SQL

Author(s): LOUIS S. SAPIA

Introduction to SQL provides step-by-step instructions with plenty of graphics and examples to help students grasp the material and gain the skills needed for database-related employment. Students have access to a full human resources database that can be downloaded from the author's website. This d...

Biology 101 Textbook and Laboratory Kit

Author(s): Magellan Learning Solutions LLC

General Biology I: The Science of Life is a foundational publication for non-major’s biology students. It comes with a kit that includes everything the student needs for the course, making it perfect for online courses as well as in-person learning. This publication integrates biology with everyday ...