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Project Management for the Hospitality Industry

Author(s): Timothy Flohr, William Duncan, Catherine Curtis

Though Project Management consistently ranks as the one of the most sought-after certifications throughout multiple industries, many mistakenly think that Project Management is limited to the information technology, finance and insurance, manufacturing, and construction industries. Interestingly, th...

Small Group Communication: Principles in Action

Author(s): Teresa M. Patterson, Cynthia Luna

The uncertainty of instructional delivery during the Covid-19 crisis has created new challenges for community college instructors. Many instructors have been forced to instantly shift from the brick and mortar classroom to a virtual online environment.  In addition, many companies and organizations ...

African-American Art Supplement

Author(s): Clarence Talley, Tracey Moore, Ann Johnson

In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...

A Citizen's Guide to Economics

Author(s): Cohick Mikel, James Richards, GIAN ARYANI

A Citizen’s Guide to Economics helps readers understand the economics that affects them as they go about their daily lives – training and learning, working and earning, providing for their family, planning for the future, starting up and running a business, and being good citizens.Written in an easy...

Marketing Research in Practice

Author(s): David Ashley

New Third Edition Now Available!Successful leaders collect and capitalize on data which come in multiple forms. It includes secondary data, interviews, focus groups, questionnaires, observation, and experimental design. They are all critical tools that connect business leaders to their customers whi...

Business and Technical Communication: A Guide to Writing Professionally

Author(s): Maribeth Schlobohm, Christopher Ryan

Business and Technical Communication: A Guide to Writing Professionally provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand th...

Introduction to Agricultural Sales

Author(s): Anthony Delmond

Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together. Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the...

SAP SCM: A Supplement for SAP Based Supply Chain Management Courses

Author(s): Gene Deluke, RAMESH SUBRAMONIAM

Welcome to the sixth edition of SAP SCM: A Supplement for SAP-Based Supply Chain Management Courses. The supplement is a standalone book for graduate and undergraduate students to practice SAP exercises in supply chain management with advanced topics such as APO included. There is a troubleshooting ...

LOOK UP--Gaining Insight and Direction Through Experiential Learning For Your Personal, Professional and Civic Life

Author(s): Joani LaMachia, Jonathan Andrew

In their exciting, interactive new book–LOOK UP--Gaining Insight and Direction Through Experiential Learning--For Your Personal, Professional and Civic Life, Dr. Joani LaMachia and Jon Andrew identify and examine the choices that students face when navigating through their institutions of higher lea...

Lifetime Physical Fitness: Assessments, Concepts, Prescriptions

Author(s): N Carolina Central Physical Education

This reader-friendly course balances theoretical concepts and labs.  It is a practical approach that helps the student build a solid foundation for:assessing fitness performanceproviding effective instruction in fitnessand providing practical training in each area of physical fitnesscardiorespirator...