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Discovering Answers: Research Methods for Public Relations
Author(s): Donnalyn Pompper
Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...Improv(e) Business: Developing Skills for Personal and Professional Success
Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz
Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...Content Area Literacy
Author(s): Jerry Johns, Paula Di Domenico, Rachel Lesinski-Roscoe
Content Area Literacy: Toolkit of Disciplinary Strategies for Middle and High School considers various professionals who may find its content useful:professors teaching a content area or disciplinary literacy coursemiddle and high school teachers working directly with students literacy and instructi...Learning About Dance: Dance as an Art Form and Entertainment
Author(s): Nora Ambrosio
New Ninth Edition Now Available!Learning about Dance: Dance as an Art Form and Entertainment introduces students to the exciting, daring, ever-changing, and dynamic world of dance.Learning about Dance invites readers to experience the artistry and excitement of the dance world. The publication prese...Cruise Ship Management and Leadership: Hospitality on the High Seas
Author(s): Frederick DeMicco, Ryan Wootten
Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including m...The Musical Experience
Author(s): John Chiego, Joel S. Schnackel
The Musical Experience is a seamlessly integrated enhanced learning package that features a thematic approach to music appreciation— each theme is described along a historical timeline.Whether it is music to Celebrate, Music from the Stage, or Music for Mourning, the reader will associate the music ...Diversity, Anti-Racism, and the College Experience
Author(s): Aaron Thompson, Joseph B Cuseo
Diversity, Anti-Racism, & The College Experience examines diversity, equity, and inclusion from a multidisciplinary perspective that integrates historical, sociological, psychological, and political factors. Blending hard empirical data with poignant personal stories, the book provides research-base...Mechanisms and Logic in Human Physiology
Author(s): Erik P. Silldorff, Gerald D. Robinson
Mechanisms and Logic in Human Physiology is a next-gen learning resource, adapting to a variety of pedagogical strategies as well as strongly promoting higher order thinking, the ultimate goal of 21st century pre-clinical education. Physiology - a study of complex systems in motion - requires a deep...Cyber Security Essentials: Understanding Risk and Controls
Author(s): Scott H. Belshaw, Ben Allen CISM CRISC
Since the 1990's, the internet has transformed business by enabling the collection, analysis, and almost instantaneous transmission of data. It has also transformed crime. The demand for 24-hour online access to databases and information has created unprecedented opportunities for unethical people. ...Geology of National Parks
Author(s): David A. Foster, David Hacker, Ann G Harris
The National Parks of the United States preserve our nation's iconic landscapes and some of the finest examples of geologic heritage. From glaciers to caves, volcanoes to canyons, or mountains to coral reefs, the nation's geologic features and landforms have been an important part of the American ex...