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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

A Lone Star Reader

Author(s): Chuck Swanlund, Kirk Bane, SCOTT SOSEBEE

A Lone Star Reader is a Texas state history anthology designed for students and general readers alike. In its pages, readers will find the work of leading academics and lay historians. They will encounter a wide variety of writing styles and a broad range of views. The reader will find that every se...

Russian Stage Two: Welcome Back!

Author(s): American Council of Teachers of Russian

AUTHORS:Cynthia Martin, Ph.D., University of MarylandIrina Dolgova, Ph.D., Yale University Russian Stage Two: Welcome Back! is a video-based second-year course for learners of Russian at the intermediate level of study. The goal of this second-year course is to improve functional competence in speak...

Ancient Rome: Documentary Perspectives

Author(s): Styliano Spyridakis, Bradley Nystrom

This item is a pack that contains both the textbook and the study guide. , basic_html

Quicksilver: Adventure Games, Initiative Problems, Trust Activities and a Guide to Effective Leadership

Author(s): Project Adventure

Since Project Adventure began in 1971, thousands of teachers, health care professionals, PE instructors, corporate trainers, recreation specialists and others have attended Project Adventure workshops. These people have come away rejuvenated and eager to take back to their own programs the power and...