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Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Introducing Communication: A Digital Learning Experience

Author(s): Matthew Barton, Jonathan Holiman

New Third Edition Now Available! A groundbreaking publication unlike others on the market, Introducing Communication: A Digital Learning Experience provides an immersive multimedia introduction to the dynamic field of communication.  The turn-key course package promotes active learning and indepe...

Understanding Cancer: From Discovery to Therapy

Author(s): Joyce Schroeder

 CLICK HERE to Purchase Immediate Access to Online Course Content Cancer is a complex disease, and the study of cancer requires an understanding of molecular and cellular biology, pathology, clinical aspects and an introduction to the therapeutics that are currently in use. In this book, we first...

Wellness for Life

Author(s): Steven Ross Murray, Kristin Heumann

Featuring a combination of an eText with a website, Wellness for Life teaches students how to improve their overall wellness so that they can live happier, healthier, and more fulfilling lives. While discussing topics such as disease, life expectancy, stress, physical fitness, nutrition, and weig...

Introduction to Chemistry

Author(s): Nancy Gardner, Stephen Mezyk

*Purchase provides access to KHPcontent and ALEKS* , basic_html

Fitness and Your Health

Author(s): David C Nieman

Fitness & Your Health has been written to satisfy the general education requirement for physical education. In many colleges and universities students are given the option to take a class that focuses on fitness and health issues. Fitness & Your Health uses a physical fitness approach to educate the...

Introduction to the Caribbean: Diversity, Challenges, Resiliency

Author(s): Camille Hernandez-Ramdwar

Introduction to the Caribbean is a stand-alone text that is designed to challenge common misperceptions about the Caribbean and provide a solid grounding for an understanding of the region. It is interactive, with links to audiovisual content and relevant websites, and covers topics such as the Indi...

Be Heard: Public Speaking for College and Career

Author(s): Niaz Khan

New Second Edition Now Available! In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for...