Search Results: 30 of 163
Author(s): Mark E Moore, James E Zemanek, John F Kros
Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research.
Author(s): Joni Marr Boyd, Shelley D Hamill
Personal + Community Health by Dr. Joni Boyd and Dr. Shelley Hamill is a complete guide to health for college students. It concentrates on all areas of wellness and focuses equally on physical, mental, emotional, and relational health. Personal + Community Health also includes numerous opportunities for self-assessment and details of how to build healthy habits and maintain them with intentionality. With examples tailored specifically to the college experience, students will discover helpful, applicable information again and again.
Author(s): Janet McKenney
A Guidebook to Presentation Speaking, 7th edition, has been significantly expanded to follow the template of the Five Canon approach. Presentation speaking has been chosen as the title because presentations are used more frequently than public speaking. Presentation speaking includes situations where speakers use both verbal and nonverbal communication to send messages to audiences creating relationships with people who are usually present. Public speaking is a specialized form of speaking used in organizations, communities, and government settings.
Author(s): Pamela Scott Bracey
The purpose of Administrative Management and Procedures is to assist current and future leaders to develop the necessary skills to survive and thrive professionally in an ever-changing work environment, even when impacted by unforeseen tragedies beyond their ability to control. Appropriate administrative management processes and procedures will vary by career field, but this textbook will provide a general overview of professional recommendations and best practices to support the development of the next generation of successful leaders and administrators.
Author(s): Victor O Okafor
New Sixth Edition Now Available!
Since 1968 when the first Black Studies department was established at San Francisco State University, more than three hundred other departments, programs and centers have surfaced on various campuses of the nation, including Ph.D. programs.
Author(s): UNC WILMINGTON
Why are you here, at this institution, in this class? As educators and students we are quick to think about the ‘what’ and the ‘how’ of the college experience. What is general education? How can I get these requirements completed? What do I do with myself in this new environment? While all important, the answers to these questions come with time and relative ease given the abundance of student resources and services.
Author(s): David C Nieman
Fitness & Your Health has been written to satisfy the general education requirement for physical education. In many colleges and universities students are given the option to take a class that focuses on fitness and health issues. Fitness & Your Health uses a physical fitness approach to educate the student on the most important health issues of our time.
Fitness & Your Health features:
Author(s): Stanley Brown
Movement is a fundamental characteristic of life. Understanding the meaning of movement in the full context
of human endeavor is central to improving the quality of human experience, of life itself. Fundamentals of
Kinesiology showcases the transdisciplinary nature of the academic field of study centered on movement,
physical activity and sport. Three major sections of the book provide a comprehensive treatment of this diverse
academic field through detailed studies of the many disciplines and professions constituting kinesiology.
Author(s): James Brent
Arkansas was once known as the Wonder State. It remains beguiling, in its beautiful and mystical scenery and in the diversity of its people; it is inspiring, in how those people have come back so often from the most heart-wrenching circumstances, and how so many of them have drawn strength from the place where they live; it is disturbing, in how so often prejudice and fear have steered it away from paths of progress when those paths were so clearly marked. But it still is a place to wonder at.