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Service Management Principles for Hospitality and Tourism in the Age of Digital Technology
Author(s): Jay Kandampully, David Solnet, Anil Bilgihan
Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh
The Integrated Marketing Communication ecosystem is alive 24/7 every day of the year. Monitoring that environment is essential. Data skills and metrics are marketplace imperatives. Some of the world’s largest companies have created extensive marketing communication training programs as they feel man...Mechanisms and Logic in Human Physiology
Author(s): Erik P. Silldorff, Gerald D. Robinson
Mechanisms and Logic in Human Physiology is a next-gen learning resource, adapting to a variety of pedagogical strategies as well as strongly promoting higher order thinking, the ultimate goal of 21st century pre-clinical education. Physiology - a study of complex systems in motion - requires a deep...Starting Your Career in Sport, Entertainment and Venue Management
Author(s): Steven Taylor, Matthew Garrett
Every organization in sport, entertainment, and venue management struggles to find employees that “get it.” Very few have any idea of what working in this industry is really like. Even fewer are willing to put in the effort required.Starting Your Career in Sport, Entertainment, & Venue Management he...Event Management Blueprint: Creating and Managing Successful Sports Events
Author(s): Heather Lawrence Benedict, Michelle Wells
Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sport...Applied Freshwater Stream Ecology
Author(s): THOMAS SHAHADY
Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...So You Want to be a CSI?
Author(s): Susan Clutter, Leggie Boone, David McGill
Crime scene investigation isn't an academic, cut-and-dry process. There is no set of ideal procedures that universally applies to all crime scene processing. Isn't it time for a textbook that reflected that?So You Want to be a CSI? presents Crime Scene Investigation as students would encounter it in...Essential Biology: An Applied Approach
Author(s): Peter Daempfle
Essential Biology: An Applied Approach is a textbook intended for introductory college biology courses. It uses a society-based approach to guide readers to appreciate biology as it applies to current and historic cultural issues. Essential Biology serves the traditional undergraduate biology curric...Hospitality Information Technology: Learning How to Use It
By: Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina
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Hospitality Information Technology: Learning How to Use It
Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina
New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...Human Trafficking: Intelligence and Investigation
Author(s): Heather Zurburg King
Human Trafficking: Intelligence and Investigation is an innovative approach to understanding and combating human trafficking. From the lens of the criminal justice discipline, the textbook provides a practical resource for how to gather intelligence related to human trafficking cases and apply neces...