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Public Speaking in a Diverse Society
Author(s): Jennifer H Waldeck, Patricia Kearney, Timothy G. Plax
For even the most successful business executives, political leaders, and entertainers, the process of giving a speech can be a frightening and humbling experience.Based on the author’s experience teaching thousands of individuals on how to prepare and deliver a speech, Public Speaking in a Diverse S...
Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
Wellness for Life
Author(s): Steven Ross Murray, Kristin Heumann
Featuring a combination of an eText with a website, Wellness for Life teaches students how to improve their overall wellness so that they can live happier, healthier, and more fulfilling lives.While discussing topics such as disease, life expectancy, stress, physical fitness, nutrition, and weight m...
Introducing Communication: A Digital Learning Experience
Author(s): Matthew Barton, Jonathan Holiman
New Third Edition Now Available! A groundbreaking publication unlike others on the market, Introducing Communication: A Digital Learning Experience provides an immersive multimedia introduction to the dynamic field of communication. The turn-key course package promotes active learning and indepe...
Be Heard: Public Speaking for College and Career
Author(s): Niaz Khan
New Second Edition Now Available! In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for...
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Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence
Author(s): Mary-Lou Galician
New Third Edition Now Available! This pioneering research-based yet accessible text is a valuable tool in media analysis and criticism that has been used by thousands of students, educators, and media literacy advocates. The book’s multidisciplinary perspective is grounded in Galician’s unique...
Geology: An Introduction
Author(s): Alan Jacobs
The theme of Geology: An Introduction is the dynamic nature of planet Earth. Geologic materials are constantly being recycled through geologic processes that are continuously reshaping the planet. The textbook, with numerous color photographs and diagrams, clearly discusses minerals and rocks and ...
Inventory of Self Assessments: A Guide to Understanding You
Author(s): John E. Mago
Inventory of Self Assessments: A Guide to Understanding You: knows that who you are and understanding your situational tendencies are very important. Why? Well, if you understand yourself, you can more easily identify how a situation is going to play out on your end. Past and present studies have sh...