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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era
Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh
Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...
Medical Communication: Physical and Psychological Wellness
Author(s): Theodore A Avtgis, Kevin Wright, Veronica Nuzzolo
New Third Edition Coming Soon!Communication-related issues lead to thousands of deaths annually.The third edition of Medical Communication: Physical and Psychological Wellness creates a more health-conscious society by presenting unique and groundbreaking perspectives on communication in the practic...
The Less-Is-More Handbook: A Guide to College Writing
Author(s): Larry G Edgerton
The Less-Is-More Handbook: A Guide to College Writing guides the reader through the basics of college writing. This handbook clearly and efficiently discusses a wide variety of topics, including thesis statements, essays, research papers, and editing. For this handbook of the basics, less is more. ...
Contemporary Physical Science
Author(s): Innocent Aluka
New Sixth Edition Coming Soon!Contemporary Physical Science introduces readers to the basic concepts of the physical processes occurring in our environment. It is designed and structured for beginning scientists, introductory science educators, and non-science majors enrolled in physical science to ...
Statistics for Psychology
Author(s): Gayle Dow
New Publication Coming Soon! Statistics instructor and educational psychologist Gayle T. Dow has created a statistics for psychology publication that enables students to develop a skill set to use in their future careers. Based on the author’s extensive teaching and educational psychology bac...
American Cinema: Movies and Magic
Author(s): Julia A Brady Jenner
American Cinema: Movies and Magic discusses how filmmaking began, industry pioneers and the formulas that led us to the films we’re making now. It’s an appreciation of those who came before us, creating that magic for the films we enjoy today. The text allows students to appreciate film genres, film...
Culture and Society: An Introduction to Cultural Anthropology
Author(s): Noor Borbieva
Culture and Society: An Introduction to Cultural Anthropology is a concise, accessible, and engaging introduction to the field of cultural anthropology. It provides an overview of the major findings and contributions of the field together with useful supplemental material, including recommended read...