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Consumer Behavior: An Applied Approach

Author(s): Nessim Hanna, Richard Wozniak, Margaret Hanna

The positive turn in our economy since the Great Recession of 2007 through 2009 has reconfigured our outlook with regard to employment, inflation, and energy prices, as well as our willingness to spend and consume ...The recent trend toward increasing global cooperation among blocks of countries was...

Making an Impact: Facilitating Student Success with Lessons from Instructional Communication and Educational Psychology

Author(s): San Bolkan

Flourish as an instructor by learning about what behaviors lead to student success! Making an Impact: Facilitating Student Success with Lessons from Instructional Communication and Educational Psychology helps readers become better instructors by changing the way they think about their interacti...

Listening Across Lives

Author(s): Molly Stoltz, Karen Sodowsky, Carl M Cates

Listening Skills Contribute to Successful Careers and Relationships Written by a myriad of experts, including contributors to the International Journal of Listening and other academic journals, Listening Across Lives features a unique contextual approach to the study of listening.  Each of Listen...

Contemporary Communication Theory

Author(s): Dominic Infante, Andrew S Rancer, Theodore A Avtgis, Erina L. MacGeorge

Striking a balance in coverage between the extremes of analyzing too many or too few theories, Contemporary Communication Theory examines important theory building activity in the field of communication. The text continues the tradition of being primarily social science based yet includes research a...

Leadership: Communication and Social Influence in Personal and Professional Contexts

Author(s): Ralph A. Gigliotti, Brent D Ruben, Christine Goldthwaite

Regardless of one’s formal leadership title, academic major, or desired career path, leadership and communication are critical for success. Leadership: Communication and Social Influence in Personal and Professional Contexts invites the reader to develop a more comprehensive understanding of lead...

Straight Talk About Communication Research Methods

Author(s): Christine S Davis, Kenneth A Lachlan

Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle. ...

Make It Count! Getting the Most from a Hospitality Internship

Author(s): Michael Collins

Employers agree—to be successful, graduates of Hospitality Management programs need to have meaningful, hands-on industry work experiences to complement their classroom education. Consequently, nearly all Hospitality Management degree programs require students to complete an internship or practicum ...

Writing and Reporting for Digital Media

Author(s): Raul Reis, KATHERINE V. MACMILLIN, Michael Scott Sheerin

One of the effects of digital technologies in our lives has been to speed up the pace of everything—from the way we communicate with each other to the way we receive and process news. This sense of speed, urgency and immediacy, which was always part of news production, has been taken almost to an ex...

Project Management Using Microsoft Project 2013 - Academic Version

Author(s): Augustus J Cicala

Project Management Using Microsoft Project 2013: A Training and Reference Guide for Project Managers Using Standard, Professional, Server, Web Application and Project Online introduces readers to the project manager’s perspective on the latest version of Microsoft Project, Microsoft Project 2013. Th...

Human Resources Leadership in Hospitality

Author(s): Nicholas Thomas, John Walker

There is a distinct difference between managing a human resources team and leading it, and those in leadership positions must evolve with the industry.Human Resources Leadership in Hospitality addresses one of the biggest challenges that hospitality managers across the board express: finding and ret...