Persuasion: Integrating Theory, Research, and Practice

Author(s): Ann Bainbridge Frymier

Students want to learn how to persuade parents, teachers, and classmates. Teachers often view a skills approach as too limiting and focus on theories of persuasion. Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek...

Organizational Communication: Foundations for Collaboration

Author(s): Alan Jay Zaremba

New Edition Now Available! Organizational Communication: Foundations for Collaboration presents the theories of organizational communication and the practical applications of them. It examines how culture, networks, ethics, new technology, information management, individual communication skill se...

Nonverbal Communication in Human Interaction

Author(s): Mark Knapp, Judith Hall, Terrence Horgan

Nonverbal Communication in Human Interaction breaks down nonverbal communication, analyzes it, and looks at it from every angle so that readers have an intellectual and not just an intuitive grasp of this endlessly fascinating subject. Written by a communication scholar and two social psychologis...

small to LARGE: Growing Social Impact Organizations Against All Odds

Author(s): Zoot Velasco

Small to LARGE: Growing Social Impact Organizations Against All Odds is the culmination of a lifetime of experience, coupled with a year of research. Author Zoot Velasco, shares knowledge from his time working for the “industry,” community organizations, and colleges. The year of research shared was...

Group Dynamics: Connecting Through Communication

Author(s): Nicole Blau

As group dynamics are constantly changing, the need for up-to-date research and real-life examples are crucial learning tools.  Group Dynamics: Connecting Through Communication features practical application of important group communication concepts in way that will grab the reader’s attention.  ...

Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever. Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’...

Communicating Ethically in Our Everyday Lives

Author(s): Sally Vogl-Bauer

When it comes to interpersonal communication ethics, ignorance is not bliss. We learn our ethics, and we can choose to develop, enhance, or modify our behaviors to reflect that type of person we are capable of being in our interactions with others. Communicating Ethically in Our Everyday Lives...

The Road to Success: Learning How to Become an Effective Negotiator

Author(s): Terry L Boles, Lon D Moeller, S. Beth Bellman

Think about what it felt like the first time you sat behind the steering wheel of a car. It was exciting because driving a car allowed you to go different places. Driving was frightening because of your new responsibilities and the possibility of making mistakes that could lead to an accident. Th...

A Guide for the Hospitality Industry: Professional Sales & Selling for Meetings, Expositions, Events, Conventions & Groups

Author(s): George G Fenich, Jeffrey Beck

Not everyone in Hospitality is in sales, but everyone in Hospitality sells. Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions...

The Rhetoric of Western Thought: From the Mediterranean World to the Global Setting

Author(s): George F McHendry Jr., M. Elizabeth Thorpe, Jessica A. Kurr, James L Golden, Goodwin Berquist, William Coleman, James M Sproule

Building upon a rich legacy, the new edition of The Rhetoric of Western Thought provides readers with a comprehensive understanding of rhetoric from its inception in the ancient world, to its present day expression in contemporary practice and scholarship. The 11th edition gives deliberate attent...