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Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Wellness for Life

Author(s): Steven Ross Murray, Kristin Heumann

Featuring a combination of an eText with a website, Wellness for Life teaches students how to improve their overall wellness so that they can live happier, healthier, and more fulfilling lives.While discussing topics such as disease, life expectancy, stress, physical fitness, nutrition, and weight m...

Be Heard: Public Speaking for College and Career

Author(s): Niaz Khan

New Second Edition Now Available! In addition to explaining straightforwardly the nuances of creating and delivering noteworthy speeches, the new second edition of Be Heard: Public Speaking for College and Career takes it to the next level—describing the procedures in a more up-to-date manner for...

Geology: An Introduction

Author(s): Alan Jacobs

The theme of Geology: An Introduction is the dynamic nature of planet Earth.  Geologic materials are constantly being recycled through geologic processes that are continuously reshaping the planet.  The textbook, with numerous color photographs and diagrams, clearly discusses minerals and rocks and ...

Woody Plants in North America

Author(s): John R Seiler, Edward C Jensen, John Peterson

Woody Plants in North America is an interactive multimedia identification tutorial for woody plants found throughout North America. The software was developed over a 15-year period at Virginia Tech in cooperation with tree identification experts at Oregon State University, The Pennsylvania State Uni...