Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...

Human Trafficking: Intelligence and Investigation

Author(s): Heather Zurburg King

Human Trafficking: Intelligence and Investigation is an innovative approach to understanding and combating human trafficking. From the lens of the criminal justice discipline, the textbook provides a practical resource for how to gather intelligence related to human trafficking cases and apply neces...

College and Career Success

Author(s): Marsha Fralick, Seth Batiste

The 9th edition of College and Career Success features topics on college, career, and lifelong success. This textbook helps students choose a major that matches their interests and personal strengths. The latest research on motivation, mindset, and grit is used to help students persist and complete ...

Hospitality Information Technology: Learning How to Use It

Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina

New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...

Biology: Life as We Know It

Author(s): Andrew Baldwin

After two decades of teaching the two-semester sequence of general biology courses, requiring students to purchase a hefty textbook at a high cost that contained far more chapters than one could ever realistically cover in a typical academic year, the concept of this textbook was born.This text not ...

Race, Crime and Justice

Author(s): Robert III Bing

Race, Crime and Justice is the culmination of many years of research and teaching on the subject. It includes seminal studies and current research findings. The text recognizes the influence of politics; it also examines the flawed policies and practices that contribute to the disparate treatment of...

Implementing Innovative Leadership in an Inclusive Learning Environment

Author(s): Joseph B Cuseo, Aaron Thompson, Houston M. Barber

"If ever we needed the transformative power of culturally competent educational leadership to drive deep learning, it is now. We need the Why, the What & the How. The Authors of 'Implementing Innovative Leadership in an Inclusive Learning Environment' deliver - with compelling clarity - on all three...

Criminal Justice Research Methods

Author(s): Carlos Posadas, Aviva Glasner, Nicholas Natividad, David Keys

Research is powerful because it impacts decision-making in virtually every part of our lives, and it is critical for making informed decisions. The process of deciding what criteria matter most to you before ultimately making a decision is an example of using research to make the best decision possi...

Women, Minorities and Criminal Justice: A Multicultural Intersectionality Approach

Author(s): Carla Miller Coates, Moneque Walker-Pickett

Women, Minorities, and Criminal Justice takes a hard look at crime, justice, and the criminal justice system through the lens of gender, race, sexuality, and their intersections. Dialogue about minorities in criminal justice is currently one of the most talked about issues in a variety of social and...

Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development: Concise Version

Author(s): Viki S Fecas, Michele Campagna, Joseph B Cuseo, Aaron Thompson

Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content...