The Menu & The Cycle of Cost Control

Author(s): Susan D Marshall, Paul J Mcvety, Bradley J Ware

Success in today's food and beverage organizations requires a solid knowledge of industry trends, the ability to prepare cost-effective menus that appeal to guests' needs and wants, and the skills to develop and implement a concrete strategic fiscal plan to control costs and to manage sales. The Men...

Casing Communication Theory

Author(s): Corey Liberman, Andrew S Rancer, Theodore A Avtgis

Casing Communication Theory exposes readers to some of the most cited, most prolific, most important theories within the dynamic field of communication.  The edited collection features 24 case studies that analyze communication theories in different contexts.   Casing Communication Theory, edited...

Gender Actualized: Cases in Communicatively Constructing Realities

Author(s): Erika L Kirby, M Chad Mcbride

Gender Actualized: Cases in Communicatively Constructing Realities is an edited collection of 43 cases that provide a common frame for dialoguing about gender/ed issues. Centered in narrative theory, it extends the realm of personal experience by introducing situations in context that involve real d...

Hospitality Sales Decision Theory: Case Study Approach: Analyzing Economic Benefits

Author(s): Jennifer Calhoun, Brett Gallagher

In the business world there are demands made on professionals to be productive and to enhance the bottom line of their organizations. Hospitality Sales Decision Theory: Measuring the Economic Benefits utilizes a case study approach. This approach is centered on decision theory and on the use of a...

General Psychology: The Science of the Mind

Author(s): Keisha Love, Nicole Martin, Tim Martin, Corinne McNamara, Lauren Taglialatela, Danelle Stevens-Watkins, Stacey Williams, Juliann Young

General Psychology: The Science of the Mind is a state-of-the-art introduction to the field of psychology that is written to the interests and needs of today’s students. More than just a textbook, General Psychology fuses a workbook within the framework of the text — encouraging students to not o...

Why TESOL? Theories and Issues in Teaching English to Speakers of Other Languages in K-12 Classrooms

Author(s): Eileen Ariza, MARIA COADY

Why TESOL? Fifth Edition, provides classroom and preservice teachers with a knowledge base to effectively teach in culturally and linguistically diverse classrooms in today’s global environment. It provides in depth theoretical background, legal information, and application for teachers to address t...

The Sociological Outlook

Author(s): Aaron Thompson, Reid Luhman, Milan Andrejevich, Matthew Howell, SCOTT POWELL

Designed to fit in a myriad of different course formats, The Sociological Outlook maps out the sociological journey for students.  It is a text where the “classics” of sociology remain and the current status of society is reflected in statistics. The new tenth edition of The Sociological Outlook:...

Casing Crisis and Risk Communication

Author(s): Corey Liberman, Dariela Rodriguez, Theodore A Avtgis

Crisis and risk communication are equally important to the structure of society. Without understanding how to effectively respond to, and potentially avoid, crisis and risk, individuals could find themselves in a state of everlasting collapse. Casing Crisis and Risk Communication explores specifi...

Marketing for Sport Business Success

Author(s): Brian Turner, Kimberly Miloch

The field of sport marketing is growing…. As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry. Comb...

Workbook to Accompany Straight Talk About Communication Research Methods

Author(s): Christine S Davis, Brandy Stamper, Sayde Brais

The Straight Talk about Communication Research Methods Student Workbook is intended to accompany Christine S. Davis and Kenneth A. Lachlan’s Straight Talk about Communication Research Methods (3rd edition). This workbook is designed to allow students the opportunity to practice the knowledge and...