Discovering Answers: Research Methods for Public Relations

Author(s): Donnalyn Pompper

Welcome to the strategic and creative world of research methods for addressing organizational problems and maximizing opportunities with clear goals and objectives—and evaluating strategic public relations campaigns and projects. Curiosity drives the public relations engine as we seek to discover as...

Small Group Communication: Principles in Action

Author(s): Teresa M. Patterson, Cynthia Luna

The uncertainty of instructional delivery during the Covid-19 crisis has created new challenges for community college instructors. Many instructors have been forced to instantly shift from the brick and mortar classroom to a virtual online environment.  In addition, many companies and organizations ...

Improv(e) Business: Developing Skills for Personal and Professional Success

Author(s): Gary Shields, Rico Bruce Wade, Kari Goetz

Being able to improvise and adapt to changing environments is an important skill. So important, in fact, that most people improvise something in their lives every single day, given the complexity of our lives and the ubiquitous nature of change in modern society. Despite the frequency of improvising...

Communication Ethics Literacy: Dialogue and Difference

Author(s): Janie Fritz, Leeanne McManus, Michael Kearney

Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...

Cruise Ship Management and Leadership: Hospitality on the High Seas

Author(s): Frederick DeMicco, Ryan Wootten

Cruise Ship Management & Leadership provides students with an integrated approach to learning the basics of Cruise Ship Management and cruise career opportunities. Students will receive an overview of the cruise ship management environment, the functional areas of cruise ship management, including m...

Entrepreneurial Family Business: From Survival to Success

Author(s): Dianne Welsh

Entrepreneurial Family Business: From Survival to Success is a comprehensive look at the impactful elements surrounding family business and entrepreneurship throughout time. It emphasizes the importance of overlap between family, business, and ownership by utilizing story-telling techniques. By expl...

Mechanisms and Logic in Human Physiology

Author(s): Erik P. Silldorff, Gerald D. Robinson

Mechanisms and Logic in Human Physiology is a next-gen learning resource, adapting to a variety of pedagogical strategies as well as strongly promoting higher order thinking, the ultimate goal of 21st century pre-clinical education. Physiology - a study of complex systems in motion - requires a deep...

Cyber Security Essentials: Understanding Risk and Controls

Author(s): Scott H. Belshaw, Ben Allen CISM CRISC

Since the 1990's, the internet has transformed business by enabling the collection, analysis, and almost instantaneous transmission of data. It has also transformed crime. The demand for 24-hour online access to databases and information has created unprecedented opportunities for unethical people. ...

Severe and Hazardous Weather: An Introduction to High Impact Meteorology

Author(s): Robert Rauber, John Walsh, Donna Charlevoix

The fifth edition can be found HERE  Extreme weather and climate events have impacted every region of the United States and many regions throughout the world during the five years since the publication of the previous edition of Severe and Hazardous Weather. The recent fires in California and Oregon...

The Musical Experience

Author(s): John Chiego, Joel S. Schnackel

The Musical Experience is a seamlessly integrated enhanced learning package that features a thematic approach to music appreciation— each theme is described along a historical timeline.Whether it is music to Celebrate, Music from the Stage, or Music for Mourning, the reader will associate the music ...