small to LARGE: Growing Social Impact Organizations Against All Odds

Author(s): Zoot Velasco

Small to LARGE: Growing Social Impact Organizations Against All Odds is the culmination of a lifetime of experience, coupled with a year of research. Author Zoot Velasco, shares knowledge from his time working for the “industry,” community organizations, and colleges. The year of research shared was...

The Road to Success: Learning How to Become an Effective Negotiator

Author(s): Terry L Boles, Lon D Moeller, S. Beth Bellman

Think about what it felt like the first time you sat behind the steering wheel of a car. It was exciting because driving a car allowed you to go different places. Driving was frightening because of your new responsibilities and the possibility of making mistakes that could lead to an accident.The Ro...

Interpersonal Communication and Human Relationships

Author(s): Mark Knapp, Anita Vangelisti, JOHN CAUGHLIN

Whether it is with our roommates, our romantic partners, or our parents, we are constantly experiencing how communication behavior affects our relationships. Interpersonal Communication and Human Relationships discusses the processes and principles of interpersonal communication in the context of de...

Risk & Crisis Communication: Communicating in a Disruptive Age

Author(s): Kenneth A Lachlan, Patric Spence, Corey Liberman, Theodore Avtgis

Risks are all around us. From catastrophic weather events to gun violence, from infrastructure failings to financial devastation…we live with the threat of risk every day. How do we get those who are at risk, or who have already been impacted by crisis, to do what they need to do to minimize the ris...

Cost Control in the Hospitality Industry

Author(s): Agnes DeFranco, John Walker, Christopher John M. Walker

There is a difference between cost control and successful cost control.Cost Control in the Hospitality Industry takes a deep dive into the subject to illustrate that a mere balance of input and output isn’t enough – just as important is the use of products and services for their intended purposes. T...

Lying and Deception in Human Interaction

Author(s): Mark Knapp, William Earnest, Darrin Griffin, Matthew McGlone

The emergence of social media, the digital revolution, and the today’s political climate have all brought renewed attention to deception as a human communication phenomenon. Lying and Deception in Human Interaction presents deception from a variety of perspectives.  The text primarily focuses on ...

A Guide for the Hospitality Industry: Professional Sales & Selling for Meetings, Expositions, Events, Conventions & Groups

Author(s): George G Fenich, Jeffrey Beck

Not everyone in Hospitality is in sales, but everyone in Hospitality sells. Professional Sales and Selling for Meetings, Expositions, Events, Conventions & Groups provides a hands-on approach to the world of sales in a hospitality setting with a focus on MEEC events (Meetings, Events, Exhibitions...

Media Relations: Tactical Preparation for Life

Author(s): Kelly A. McBride

Many of the text and trade books look at media relations from a journalist’s viewpoint, which is vastly different than what the practitioner should be aware of. Sure, there are deadlines and writing…lots of it, but the methodology in which we approach the communication exchange needs to be different...

Communication & Human Behavior

Author(s): Brent D Ruben, Lea Stewart

A knowledge of human behavior helps us understand ourselves, our actions, our motives, our feelings, and our aspirations… Communication and Human Behavior portrays a broad and colorful landscape of the field, outlines the history of communication study, and focuses on communication as a basic lif...

Engaging Discourse: A 21st Century Composition Reader & Curriculum

Author(s): Bradley Summerhill

We are diverse. We do not share the same ideology, religion, ethnicity, or socio-economic background.   We do not need to agree, but we do need to share ideas and to learn to communicate with a clear and open mind, in clear and meaningful language. We need to speak and write with thoughtfulness, ...