Search Results: 6 of 6
In their exciting, interactive new book–LOOK UP--Gaining Insight and Direction Through Experiential Learning--For Your Personal, Professional and Civic Life, Dr. Joani LaMachia and Jon Andrew identify and examine the choices that students face when navigating through their institutions of higher learning, workplaces and global society.
Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, students develop skills in applying fundamental marketing concepts and explore techniques used in sales management, product development, and marketing research.
Author(s): Janet McKenney
A Guidebook to Presentation Speaking, 7th edition, has been significantly expanded to follow the template of the Five Canon approach. Presentation speaking has been chosen as the title because presentations are used more frequently than public speaking. Presentation speaking includes situations where speakers use both verbal and nonverbal communication to send messages to audiences creating relationships with people who are usually present. Public speaking is a specialized form of speaking used in organizations, communities, and government settings.
Author(s): Adetokunbo Fatoke
Accepting Greatness: Planning for Success on Your College Journey introduces and prepares students for college. This textbook was designed to be a step-by-step guide to encourage, support, and motivate students as they matriculate though the first semester of their college journey. A tool for entering and retuning students, the chapters in this textbook offers an innovative approach to student development though life skills, study strategies, and methods for overcoming obstacles.
Author(s): N Carolina Central Physical Education
This reader-friendly course balances theoretical concepts and labs. It is a practical approach that helps the student build a solid foundation for: