Introduction to Agricultural Sales

Author(s): Anthony Delmond

Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together. Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the...

Introduction to Business Law and Ethics

Author(s): Kauther S Badr, Robert A Smith Jr.

A high-quality text for a reasonable price is what you get with the First Edition of Introduction to Business Law and Ethics by Badr and Smith. Students will gain an in-depth understanding of the legal environment of business and ethics, and they will find the practice examples and current applicati...

Hip Hop, Cinema and African American Perspectives

Author(s): Tani Sanchez

Hip Hop, Cinema and African American Perspectives offers theoretical analysis from film, cultural studies, and race perspectives. This e-book reflects an attempt to address these concerns in a way that privileges and contextualizes all three. Hip-hop cinema is framed as a phenomenon born within the ...

A New Look at English Education in the 21st Century

Author(s): Peggy Hopper, Mary Ann Parker, Rosemary Oliphant-Ingham, Ellen Shelton

Written by three practitioners with a combined total of approximately a century of teaching experience at K-12 and university levels in both public and private institutions across the Southeastern United States, A New Look at English Education in the 21st Century offers pre-service and practicing te...

Business Communication on the Edge of Technology

Author(s): Jackie Martin

View Video Walk-Through of Web PublicationBusiness Communication on the Edge of Technology combines a textbook (print / eBook) and companion website – creating a package that students place on their office shelves!Business Communication on the Edge of Technology begins with the theory of written and...

Stand Out: Business Communication Strategies That Work

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

Business communication students are curious, insightful, engaged, and conscientious. They deserve educational resources that are thorough, useful, efficient, and fun.Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailo...

Calculus I: A Guided Inquiry

Author(s): The POGIL Project, Andrei Straumanis, Catherine Bénéteau, Zdenka Guadarrama, Jill E. Guerra, Laurie Lenz

Students learn when they are activity engaged and thinking in class. The activities in this book are the primary classroom materials for teaching Calculus 1, using the POGIL method. Each activity leads students to discovery of the key concepts by having them analyze data and make inferences.  The re...

University 101: The Individual & Life 2023-2024

Author(s): Hampton University

New Edition Now Available!Leading a well-rounded life requires that an individual have a cursory knowledge of many important fundamental subjects, concepts, and values. Hampton University’s University 101: The Individual & Life provides freshmen and first-time students with such knowledge and prepar...

The Marketing Communications Toolbox

Author(s): Ann Bastianelli

The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...

Measuring & Explaining Contemporary U.S. Macroeconomic Performance: A Practical, Excel-Based Tool Kit For Guiding Beginning & Intermediate Students Through Normal & Turbulent Times

Author(s): MARC RUBIN

Measuring & Explaining Contemporary U.S. Macroeconomic Performance utilizes empirical short-run models of the macroeconomy, together with the latest relevant data, to assess how the economy is faring on three social goals: raising the level of prosperity, maintaining price stability, and sustaining ...