Zagging: Building Advocacy Through Digital and Social Media

Author(s): Guy Danhoff, Lauren Krebs

Zagging: Building Advocacy Through Digital and Social Media serves as a resource manual guidebook for students, professionals, and organizational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-1...

New Venture Launchpad

Author(s): Kevin Cox, Roland Kidwell

New Venture Launchpad provides the next generation of entrepreneurs a complete and contemporary guide to launching a new business venture. Built on a foundation of widely validated and empirically derived techniques and strategies, the workbook and associated program provide entrepreneurs with a pro...

Information and Enterprise Systems in Today's Businesses

Author(s): Thomas Case, Michael Cuellar

Information and Enterprise Systems in Today’s Businesses establishes a strong focus on enterprise systems, their roles in supporting and integrating business processes, as well as the challenges and opportunities that come alongside. In addition, this publication discusses disruptive technologies an...

Elementary School Teaching: Plan, Teach, Inspire

Author(s): Elaine Pierce Chakonas

Elementary School Teaching: Plan, Teach, Inspire prepares future elementary school teachers to plan instruction and teach diverse learners in today's classrooms.  Special focus is given to teaching students with a variety of needs and abilities, including English language learners, students with dis...

Win, Lose, or Draw

Author(s): Karen Holmes

Win, Lose, or Draw is a non-algebra based math course that fulfills a general education mathematics requirement. The class structure is discovery-based with students working in groups rather than lecture-dependent, appealing to students for whom math is not a strength.   The theme of the course invo...

Complete Public Relations: Contemporary Practice

Author(s): Anthony Fulginiti, Joseph Basso, Suzanne D FitzGerald

Provide "CPR" to your organization, clients and employees with this comprehensive text on public relations writing, theory, research and most importantly, practice.Complete Public Relations: Contemporary Practice provides groundbreaking instruction, helping readers: learn effective planning strategi...

Our World, Our Music

Author(s): Robert Elliott

Our World, Our Music relates historical and discipline-specific concepts to students’ existing knowledge gained through cultural participation. It addresses past and present, Western and non-Western societies and cultures, examining music in particular, the arts in general, and the societies that su...

Readings In US History: African-American Emphasis

Author(s): Keith Heningburg

Readings In US History: African-American Emphasis provides a deep dive into monumental points of U.S. history. The text specifically focuses on the African-American perspective, and readings are centered around the African-American experience. The readings cover important points in U.S. history, inc...

Hospitality Financial Management and Contextualized Decision Making

Author(s): Nan Hua, Barry Bloom, Agnes DeFranco, Toni Repetti, Twila Mae Logan, Dipendra Mann, Peng Liu, Prashant Das, Arun Upneja

This textbook encompasses four parts, introducing finance theories and contextualized decision making with a clear articulation as to how, individually and collectively, they are shaping the future of hospitality financial management. Part I sets the foundation of hospitality financial management by...

Think Better, Write Better

Author(s): Robin Jenkins

Thinking rationally and writing clearly are two sides of the same coin, Both have tremendous value as career and life skills, in that those who do them well are more likely to be successful. Unfortunately, surveys of employers show that most people, even college graduates, are not particularly profi...