The Marketing Communications Toolbox

Author(s): Ann Bastianelli

The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...

LOOK UP--Gaining Insight and Direction Through Experiential Learning For Your Personal, Professional and Civic Life

Author(s): Joani LaMachia, Jonathan Andrew

In their exciting, interactive new book–LOOK UP--Gaining Insight and Direction Through Experiential Learning--For Your Personal, Professional and Civic Life, Dr. Joani LaMachia and Jon Andrew identify and examine the choices that students face when navigating through their institutions of higher lea...

University 101: The Individual & Life 2023-2024

Author(s): Hampton University

New Edition Now Available!Leading a well-rounded life requires that an individual have a cursory knowledge of many important fundamental subjects, concepts, and values. Hampton University’s University 101: The Individual & Life provides freshmen and first-time students with such knowledge and prepar...

Educational Technology: Big Ideas and Practical Applications for the Classroom

Author(s): Ronda Blevins

One phrase that possesses a unique ability to elicit multiple, strong, and varied emotions from all stakeholders in the world of education is Educational Technology.  There are all sorts of theories, arguments both for and against, and mandates dealing with the use of technology in the classroom.  E...

Educational Assessment: Using Student Learning Objectives to Promote Student Growth

Author(s): Alan Neville, Janeen Outka

How do educators know when students have mastered important content? Effective educators know they must find the perfect balance of selecting priority standards and carefully identifying high-quality assessments that accurately gauge student progress, while also meeting the needs of diverse learners...

Global HR: Strategic Thinking and Talent Management in an International Workforce

Author(s): Amy Jauman

A continuous examination of policies and practices for multinational companies in every industry is no longer a business goal for organizations today – it is a requirement for success. With contributions from a variety of HR professionals, this book provides multiple perspectives related to changes ...

Analytical Reasoning Skills for Success in Business and Life

Author(s): JoAnn Rawley

Analytical Reasoning Skills for Success in Business and Life is a practical, compelling overview of situations in life that require the use of mathematics for successful decision making. This text uses the TI BAII financial calculator as a resource to replace the use of tables and complex formulas. ...

Cracking the Code: Successful Strategies for Business Writing

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

For early-career professionals, your first contact with prospective employers or customers is usually through your writing.  Email introductions, cover letters, and everyday correspondence play a large and important role in your professional success.  Cracking the Code: Successful Strategies for Bus...

Introduction to Business Law and Ethics

Author(s): Kauther S Badr, Robert A Smith Jr.

A high-quality text for a reasonable price is what you get with the First Edition of Introduction to Business Law and Ethics by Badr and Smith. Students will gain an in-depth understanding of the legal environment of business and ethics, and they will find the practice examples and current applicati...

The Architecture of Educational Frameworks

Author(s): PAMELA JEAN BALLARD SAWYER, ROSEMARY KARR, ELAINE ANN ZWEIG

The more proficient students are in critical thinking in college, the better they may be at decision-making and throughout life.The Architecture of Educational Frameworks offers guidance that encourages instructors from all disciplines to be comfortable teaching study skills for education, English, ...