Marketing Research in Practice

Author(s): David Ashley

New Third Edition Now Available!Successful leaders collect and capitalize on data which come in multiple forms. It includes secondary data, interviews, focus groups, questionnaires, observation, and experimental design. They are all critical tools that connect business leaders to their customers whi...

Hip Hop, Cinema and African American Perspectives

Author(s): Tani Sanchez

Hip Hop, Cinema and African American Perspectives offers theoretical analysis from film, cultural studies, and race perspectives. This e-book reflects an attempt to address these concerns in a way that privileges and contextualizes all three. Hip-hop cinema is framed as a phenomenon born within the ...

Business Basics & Perspectives

Author(s): Ahmed Rachdi, Gail Rathbun

New Edition Now Available!Business is a part of everyone’s life. We are all consumers of products and services as many of us invest in homes, cars, and education with the expectation of a return on our investments.Business Basics and Perspectives explains that no matter what perspective you adopt, y...

Stand Out: Business Communication Strategies That Work

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

Business communication students are curious, insightful, engaged, and conscientious. They deserve educational resources that are thorough, useful, efficient, and fun.Stand Out: Business Communication Strategies that Work rises to the occasion, providing modern students with a text specifically tailo...

Creative Journeys: Timeless Strategies for Traveling with Purpose

Author(s): Moh'D Bilbeisi, Nathan Richardson

Creative Journeys contains timeless and universal strategies for traveling with goals and purpose. It is written and illustrated as a resource for anyone involved with travel and creativity. Creative people aspire to travel well and gain deep insight and experience while journeying. Likewise, most p...

World Regional Geography: Human Mobilities, Tourism Destinations, Sustainable Environments

Author(s): Alan Lew, Dallen Timothy, Colin Michael Hall

3rd Edition Now Available!World Regional Geography addresses the need to understand the cultural, environmental, historical and political context in which international tourism takes place. The expert author team has included major themes and issues in tourism, and positioned them in a regional cont...

Circle Inside of a Box: The Business of Hip Hop Innovation and Entrepreneurship

Author(s): C Keith Harrison

On August 11, 1973, rap music and HipHop culture in the modern era began at a house party in the Bronx, NY. DJ Cool Herc and his sister threw this urban jam at 1520 Sedwick Avenue. The rest is history--business history. From film, sport, higher education, and commerce-- adding Hip Hop to the mix oft...

A New Look at English Education in the 21st Century

Author(s): Peggy Hopper, Mary Ann Parker, Rosemary Oliphant-Ingham, Ellen Shelton

Written by three practitioners with a combined total of approximately a century of teaching experience at K-12 and university levels in both public and private institutions across the Southeastern United States, A New Look at English Education in the 21st Century offers pre-service and practicing te...

Measuring & Explaining Contemporary U.S. Macroeconomic Performance: A Practical, Excel-Based Tool Kit For Guiding Beginning & Intermediate Students Through Normal & Turbulent Times

Author(s): MARC RUBIN

Measuring & Explaining Contemporary U.S. Macroeconomic Performance utilizes empirical short-run models of the macroeconomy, together with the latest relevant data, to assess how the economy is faring on three social goals: raising the level of prosperity, maintaining price stability, and sustaining ...

The Administration and Supervision of Special Programs in Education

Author(s): Anita Pankake, Jesus Abrego Jr., Michelle Abrego

The Fifth Edition of The Administration & Supervision of Special Programs in Education (2022) is designed to provide both practicing and aspiring school leaders an overview of many of the programs and services operating in most schools today. The book is organized so that readers can immediately app...