Creative Journeys: Timeless Strategies for Traveling with Purpose

Author(s): Moh'D Bilbeisi, Nathan Richardson

Creative Journeys contains timeless and universal strategies for traveling with goals and purpose. It is written and illustrated as a resource for anyone involved with travel and creativity. Creative people aspire to travel well and gain deep insight and experience while journeying. Likewise, most p...

University 101: The Individual & Life 2023-2024

Author(s): Hampton University

New Edition Now Available!Leading a well-rounded life requires that an individual have a cursory knowledge of many important fundamental subjects, concepts, and values. Hampton University’s University 101: The Individual & Life provides freshmen and first-time students with such knowledge and prepar...

Educational Assessment: Using Student Learning Objectives to Promote Student Growth

Author(s): Alan Neville, Janeen Outka

How do educators know when students have mastered important content? Effective educators know they must find the perfect balance of selecting priority standards and carefully identifying high-quality assessments that accurately gauge student progress, while also meeting the needs of diverse learners...

The Marketing Communications Toolbox

Author(s): Ann Bastianelli

The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...

From Imagining to Understanding the African American Experience

Author(s): Phyllis Gray Ray

From Imagining to Understanding the African American Experience aids individuals in developing their “sociological imaginations” and to broaden their understanding of the “Sociology of the Black Experience,” particularly in the U.S. multicultural society. Although one book cannot provide the total e...

Readings In US History: African-American Emphasis

Author(s): Keith Heningburg

Readings In US History: African-American Emphasis provides a deep dive into monumental points of U.S. history. The text specifically focuses on the African-American perspective, and readings are centered around the African-American experience. The readings cover important points in U.S. history, inc...

The New Normal Marketing Principles: Building Your Marketing Foundation

Author(s): Donald B. Fisher

This publication is a foundational and comprehensive coverage of marketing perfect for intro classes. This turnkey online course incorporates familiar examples, video, case studies, and more to provide students with an engaging and interactive learning experience. , full_html

The Art and Science of Teaching: An Introduction to American Education

Author(s): Timothy J Reagan, Terry A Osborn

The Art and Science of Teaching provides students with a broad introduction to teaching and education in contemporary U.S. society. The book includes chapters that address such issues as:The Purposes of Public SchoolingThe Legal and Organizational Foundations of Public SchoolingThe Epistemology of E...

Event Planning and Management at Colleges and University: An Emerging Hospitality Profession

Author(s): Suzanne Shaw

Event Planning & Management At Colleges & Universities: An Emerging Hospitality Profession, the first book of its kind, focuses on the event planning at a college or university and provides broad insights on what this line of work can offer both personally and professionally. This digital text also ...

Zagging: Building Advocacy Through Digital and Social Media

Author(s): Guy Danhoff, Lauren Krebs

Zagging: Building Advocacy Through Digital and Social Media serves as a resource manual guidebook for students, professionals, and organizational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-1...