Business and Technical Communication: A Guide to Writing Professionally

Author(s): Maribeth Schlobohm, Christopher Ryan

Business and Technical Communication: A Guide to Writing Professionally provides a communication foundation for professionals in business and technical industries. This text aims to guide those whose roles do not exclusively require writing and editing but whose day-to-day responsibilities demand th...

Calculus I: A Guided Inquiry

Author(s): The POGIL Project, Andrei Straumanis, Catherine Bénéteau, Zdenka Guadarrama, Jill E. Guerra, Laurie Lenz

Students learn when they are activity engaged and thinking in class. The activities in this book are the primary classroom materials for teaching Calculus 1, using the POGIL method. Each activity leads students to discovery of the key concepts by having them analyze data and make inferences.  The re...

World Regional Geography: Human Mobilities, Tourism Destinations, Sustainable Environments

Author(s): Alan Lew, Dallen Timothy, Colin Michael Hall

3rd Edition Now Available!World Regional Geography addresses the need to understand the cultural, environmental, historical and political context in which international tourism takes place. The expert author team has included major themes and issues in tourism, and positioned them in a regional cont...

The Marketing Communications Toolbox

Author(s): Ann Bastianelli

The Marketing Communications Playbook provides a practical guide to integrated marketing communications. It includes an overview of fundamentals related to the planning of marketing messaging and media, including consumer behavior and the communications process. Then, the book turns its focus to pro...

Measuring & Explaining Contemporary U.S. Macroeconomic Performance: A Practical, Excel-Based Tool Kit For Guiding Beginning & Intermediate Students Through Normal & Turbulent Times

Author(s): MARC RUBIN

Measuring & Explaining Contemporary U.S. Macroeconomic Performance utilizes empirical short-run models of the macroeconomy, together with the latest relevant data, to assess how the economy is faring on three social goals: raising the level of prosperity, maintaining price stability, and sustaining ...

From Imagining to Understanding the African American Experience

Author(s): Phyllis Gray Ray

From Imagining to Understanding the African American Experience aids individuals in developing their “sociological imaginations” and to broaden their understanding of the “Sociology of the Black Experience,” particularly in the U.S. multicultural society. Although one book cannot provide the total e...

The Architecture of Educational Frameworks

Author(s): PAMELA JEAN BALLARD SAWYER, ROSEMARY KARR, ELAINE ANN ZWEIG

The more proficient students are in critical thinking in college, the better they may be at decision-making and throughout life.The Architecture of Educational Frameworks offers guidance that encourages instructors from all disciplines to be comfortable teaching study skills for education, English, ...

LOOK UP--Gaining Insight and Direction Through Experiential Learning For Your Personal, Professional and Civic Life

Author(s): Joani LaMachia, Jonathan Andrew

In their exciting, interactive new book–LOOK UP--Gaining Insight and Direction Through Experiential Learning--For Your Personal, Professional and Civic Life, Dr. Joani LaMachia and Jon Andrew identify and examine the choices that students face when navigating through their institutions of higher lea...

Circle Inside of a Box: The Business of Hip Hop Innovation and Entrepreneurship

Author(s): C Keith Harrison

On August 11, 1973, rap music and HipHop culture in the modern era began at a house party in the Bronx, NY. DJ Cool Herc and his sister threw this urban jam at 1520 Sedwick Avenue. The rest is history--business history. From film, sport, higher education, and commerce-- adding Hip Hop to the mix oft...

Creative Journeys: Timeless Strategies for Traveling with Purpose

Author(s): Moh'D Bilbeisi, Nathan Richardson

Creative Journeys contains timeless and universal strategies for traveling with goals and purpose. It is written and illustrated as a resource for anyone involved with travel and creativity. Creative people aspire to travel well and gain deep insight and experience while journeying. Likewise, most p...