Business Communication on the Edge of Technology

Author(s): Jackie Martin

View Video Walk-Through of Web PublicationBusiness Communication on the Edge of Technology combines a textbook (print / eBook) and companion website – creating a package that students place on their office shelves!Business Communication on the Edge of Technology begins with the theory of written and...

Business Basics & Perspectives

Author(s): Ahmed Rachdi, Gail Rathbun

New Edition Now Available!Business is a part of everyone’s life. We are all consumers of products and services as many of us invest in homes, cars, and education with the expectation of a return on our investments.Business Basics and Perspectives explains that no matter what perspective you adopt, y...

Cracking the Code: Successful Strategies for Business Writing

Author(s): Cherilyn Boyer, Cheryl Brodersen, Mikel Chertudi, Caitlin Hills, Michael Mandel, Kimberly Marchesseault, Marisa Michaels, Diza Sauers

For early-career professionals, your first contact with prospective employers or customers is usually through your writing.  Email introductions, cover letters, and everyday correspondence play a large and important role in your professional success.  Cracking the Code: Successful Strategies for Bus...

Educational Assessment: Using Student Learning Objectives to Promote Student Growth

Author(s): Alan Neville, Janeen Outka

How do educators know when students have mastered important content? Effective educators know they must find the perfect balance of selecting priority standards and carefully identifying high-quality assessments that accurately gauge student progress, while also meeting the needs of diverse learners...

Educational Technology: Big Ideas and Practical Applications for the Classroom

Author(s): Ronda Blevins

One phrase that possesses a unique ability to elicit multiple, strong, and varied emotions from all stakeholders in the world of education is Educational Technology.  There are all sorts of theories, arguments both for and against, and mandates dealing with the use of technology in the classroom.  E...

Our World, Our Music

Author(s): Robert Elliott

Our World, Our Music relates historical and discipline-specific concepts to students’ existing knowledge gained through cultural participation. It addresses past and present, Western and non-Western societies and cultures, examining music in particular, the arts in general, and the societies that su...

Information and Enterprise Systems in Today's Businesses

Author(s): Thomas Case, Michael Cuellar

Information and Enterprise Systems in Today’s Businesses establishes a strong focus on enterprise systems, their roles in supporting and integrating business processes, as well as the challenges and opportunities that come alongside. In addition, this publication discusses disruptive technologies an...

The Art and Science of Teaching: An Introduction to American Education

Author(s): Timothy J Reagan, Terry A Osborn

The Art and Science of Teaching provides students with a broad introduction to teaching and education in contemporary U.S. society. The book includes chapters that address such issues as:The Purposes of Public SchoolingThe Legal and Organizational Foundations of Public SchoolingThe Epistemology of E...

Real-World Statistics: In-Person Version

Author(s): Carol Saltsgaver

Real-World Statistics was written for all college majors who have completed at least an intermediate algebra as well as a geometry course. The text contains many examples and exercises from a wide variety of statistical applications, making it appropriate for many different disciplines.Real-World St...

The New Normal Marketing Principles: Building Your Marketing Foundation

Author(s): Donald B. Fisher

This publication is a foundational and comprehensive coverage of marketing perfect for intro classes. This turnkey online course incorporates familiar examples, video, case studies, and more to provide students with an engaging and interactive learning experience. , full_html