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Consumer Behavior in a Digital World
By: Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
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Consumer Behavior in a Digital World
Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline
Social Media has invaded every aspect of daily life. According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices. Because of this, marketers have had to refocus their tactics to account for the...
Drugs and Drug Trafficking
Author(s): Peter Johnstone
Drugs and Drug Trafficking is a practical informed approach towards a complex topic that will provide a framework for further, stimulating and vigorous classroom discussion. It has been updated with more recent reports than the previous editions. Drugs and Drug Trafficking: Is effective! Ev...
Introduction to Entrepreneurship
Author(s): Timothy Stearns, Ralph Nasalroad
Students learn the basic tools for entrepreneurial success by understanding the mindset of the entrepreneur, how to capture opportunity, and turn opportunity into wealth. The 18 lessons are organized around three themes: (1) Who is the Entrepreneur? (2) How Do Entrepreneurs Capture Opportunity? and ...
Write Now
Author(s): Kathryn Raign
Write Now covers the basics of writing. It is a student-friendly text featuring interactive components to enhance student learning.Write Now:features interactive activities and practice quizzes in each chapter.includes student resources and videos.includes final quizzes on each chapter that can b...
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Connecting Intercultural Communication: Techniques for Communicating Effectively Across Cultures
Author(s): Alusine M Kanu, Thomas P. Morra
Communication is a dynamic discipline that is meant to be shared…. Connecting Intercultural Communication: Techniques for Communicating Effectively Across Cultures not only provides comprehensive coverage of the discipline, but encourages the reader to actively interact with it through various di...
Z'y Va!
Author(s): Marie DeVerneil, Landry Digeon
*Please note* this is a printed product that will be shipped to you within 3-5 days. If you would like to purchase immediate access please go to http://www.grtep.com. , basic_html
