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Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

Second Edition Coming Soon!The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach tha...

Communicating in Your Personal, Professional and Public Lives

Author(s): Sara Weintraub, Candice Thomas-Maddox, Kerry Byrnes

Communication is everywhere in our daily lives. Whether we are interacting with a friend or with a supervisor, in today’s society, the ability to communicate effectively is imperative. Communicating in Your Personal, Professional & Public Lives covers a wide range of relevant topics that provide ...

Interpersonal Communication: Building Rewarding Relationships

Author(s): Melissa B Wanzer, Kristen C Eichhorn, Candice Thomas-Maddox

Interpersonal Communication: Building Rewarding Relationships reflects the countless societal, cultural, and technological changes that have influenced the ways in which we experience, discuss, and research relationships in a variety of contexts. Interpersonal Communication: Building Rewarding Re...

Nonverbal Communication for a Lifetime

Author(s): Diana K. Ivy, Shawn Wahl

Designed to fuse a unique balance of theory and application, Nonverbal Communication for a Lifetime translates academic material based on sound research and theory into meaningful applications for the reader to utilize throughout life.The publication extends learning activities by including What Wou...

African-American Art Supplement

Author(s): Clarence Talley, Tracey Moore, Ann Johnson

In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...

An Introduction to the Aquatic Insects of North America

Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg

An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...