Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Applied Perspectives of Personal, Public and Global Health

Author(s): Barbara Engebretsen

Applied Perspectives of Personal, Public, and Global Health is an introduction for undergraduate students considering a wide variety of human, animal, environmental, and public health, as well as social and public services career paths. With intentionally interdisciplinary perspectives, the basic co...

Surf Therapy and the Therapeutic Benefits of Surfing

Author(s): Emily Clapham

The purpose of Surf Therapy and the Therapeutic Benefits of Surfing is to provide the background about surf therapy, research benefits, and a step-by-step process for implementing a successful surf therapy program for individuals with disabilities, people suffering from post-traumatic stress disorde...

Psychology as Human Science

Author(s): Richard La Fleur

Psychology as a Human Science is one of the most foundational aspects of understanding human behavior through the various lenses of Psychology.   This textbook is grounded in the historical foundations of psychology and science, along with philosophy and theory, to discover and explain the nuance...

Physical & Environmental Geology

Author(s): Kevin Cole, Brenna Lorenz

Laboratory Investigations in Physical and Environmental Geology: encourages students to make careful observations and then use their observations to identify, classify and interpret earth materials. acquaints the student with important computer applications and websites such as Google Earth ...

Experiments in Mechanics, Wave Motion, and Heat Laboratory Manual for PHYS: 1511, PHYS: 1701, & PHYS: 1611

Author(s): University of Iowa

Significant revisions were made to some of the “H Series” experiments before the 2011-2012 academic year and to many of the “M Series and W Series” experiments before the 2012-2013 academic year. These revisions were made by laboratory coordinator Anthony Moeller with feedback from TAs and lab setup...

Criminal Investigative Analysis

Author(s): Kevin Kelm

Modern criminal profiling, primarily developed by the Federal Bureau of Investigation (FBI), is an investigative aid used to help solve complex, violent crimes. The methods employed by FBI-trained profilers have been the topic of much scrutiny and debate, primarily by academics and amateur practitio...

Michigan: A Historical Narrative

Author(s): David Siwik

Dominic's Ducks at the Zoo

Author(s): Two Herons

Officer Dominic has found a safe home at the City Zoo for seven orphaned ducklings. But Chief, the ducklings' unofficial leader, can't stay put for long. When he decides to explore his new home, adventure awaits!  , basic_html

Case Studies in Child and Family Services

Author(s): Darbi Haynes-Lawrence, D'Lee Babb

Case Studies in Child and Family Services is a collection of case studies and vignettes applicable to working with children, adolescents, and families. This text brings alive concepts learned in classes and theories of human and family studies. Through these vignettes and cases, the reader can apply...