Cooking for the Hospitality Industry

Author(s): Jodi Lee Duryea

It is important to have a basic understanding of what is going on in the kitchen no matter what area of the hospitality industry your focus is. Cooking for the Hospitality Industry is ideal for anyone going into any area of Hospitality. While outlining the basic structure of commercial kitchens, ...

Communicating Love in Relationships

Author(s): RENEE J BOURDEAUX

No greater gift, no greater feeling, no greater calling exists than love. Love acts as a foundation, an emotion, a bridge to understanding those who see the world differently. Love infiltrates life in every interaction, and touches us in ways that no other is able to match. While the complexities...

Effective Advertising & Social Media: Strategy & Analytics

Author(s): Gerard Tellis

Effective Advertising & Social Media: Strategy & Analytics integrates a vast literature in consumer behavior and quantitative marketing on when, how, and why advertising works, in the new environment of social media. The book is in three parts. Part I explains the importance of advertising, th...

Conflict Between Persons: The Origins of Leadership

Author(s): Ronald C. Arnett, Leeanne McManus, Amanda McKendree

We live in an age of ethical disputes, making conflict inevitable as we meet others with contrasting ethical positions and contrary communicative expectations. An ethical position held with conviction frequently generates conflict when one encounters another with a differing ethical standpoint embra...

Ethnowise: Embracing Culture Shock to Build Resilience, Responsiveness, & Connection

Author(s): MICHAEL KIMBALL

Negative intercultural encounters have diverse causes – fear, anger, ignorance, actual danger in some cases. But many simply boil down to culture shock – a knee-jerk reaction to the culturally unfamiliar. The signs of culture shock are everywhere these days—on social media, between nations and gr...

The Tourism System

Author(s): Alastair M Morrison, Xinran You Lehto, JONATHON DAY

Tourism System: a set of interrelated parts working together toward shared outcomes and goals. The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.   The Tourism System: ...

Intercultural Communication in Your Life

Author(s): Shawn Wahl, Jake Simmons, Jeffrey McCune, Jr.

Where groups of people gather, there is always an elephant in the room: difference.  Elephants are remarkable, complex creatures which take up much space. Likewise, matters of race, culture, and difference require creative and complicated conversations—which moves us beyond “we are all alike” or ...

Making an Impact: Facilitating Student Success with Lessons from Instructional Communication and Educational Psychology

Author(s): San Bolkan

Flourish as an instructor by learning about what behaviors lead to student success! Making an Impact: Facilitating Student Success with Lessons from Instructional Communication and Educational Psychology helps readers become better instructors by changing the way they think about their interacti...

Listening Across Lives

Author(s): Molly Stoltz, Karen Sodowsky, Carl M Cates

Listening Skills Contribute to Successful Careers and Relationships Written by a myriad of experts, including contributors to the International Journal of Listening and other academic journals, Listening Across Lives features a unique contextual approach to the study of listening.  Each of Listen...

Straight Talk About Communication Research Methods

Author(s): Christine S Davis, Kenneth A Lachlan

Researchers are like detectives. Both are trying to find something out. Both are asking and answering questions. Both are trying to put together a puzzle to come up with a solution. In both, answering questions leads to more questions. And, in both, seeing patterns is crucial to solving the puzzle. ...