The New Normal Marketing Principles: Building Your Marketing Foundation

Author(s): Donald B. Fisher

This publication is a foundational and comprehensive coverage of marketing perfect for intro classes. This turnkey online course incorporates familiar examples, video, case studies, and more to provide students with an engaging and interactive learning experience. , full_html

The Art and Science of Teaching: An Introduction to American Education

Author(s): Timothy J Reagan, Terry A Osborn

The Art and Science of Teaching provides students with a broad introduction to teaching and education in contemporary U.S. society. The book includes chapters that address such issues as:The Purposes of Public SchoolingThe Legal and Organizational Foundations of Public SchoolingThe Epistemology of E...

Event Planning and Management at Colleges and University: An Emerging Hospitality Profession

Author(s): Suzanne Shaw

Event Planning & Management At Colleges & Universities: An Emerging Hospitality Profession, the first book of its kind, focuses on the event planning at a college or university and provides broad insights on what this line of work can offer both personally and professionally. This digital text also ...

Zagging: Building Advocacy Through Digital and Social Media

Author(s): Guy Danhoff, Lauren Krebs

Zagging: Building Advocacy Through Digital and Social Media serves as a resource manual guidebook for students, professionals, and organizational advocacy leaders looking to develop their ability to effectively manage various digital and social media communication tools during and beyond the COVID-1...

New Venture Launchpad

Author(s): Kevin Cox, Roland Kidwell

New Venture Launchpad provides the next generation of entrepreneurs a complete and contemporary guide to launching a new business venture. Built on a foundation of widely validated and empirically derived techniques and strategies, the workbook and associated program provide entrepreneurs with a pro...

Our World, Our Music

Author(s): Robert Elliott

Our World, Our Music relates historical and discipline-specific concepts to students’ existing knowledge gained through cultural participation. It addresses past and present, Western and non-Western societies and cultures, examining music in particular, the arts in general, and the societies that su...

Elementary School Teaching: Plan, Teach, Inspire

Author(s): Elaine Pierce Chakonas

Elementary School Teaching: Plan, Teach, Inspire prepares future elementary school teachers to plan instruction and teach diverse learners in today's classrooms.  Special focus is given to teaching students with a variety of needs and abilities, including English language learners, students with dis...

Complete Public Relations: Contemporary Practice

Author(s): Anthony Fulginiti, Joseph Basso, Suzanne D FitzGerald

Provide "CPR" to your organization, clients and employees with this comprehensive text on public relations writing, theory, research and most importantly, practice.Complete Public Relations: Contemporary Practice provides groundbreaking instruction, helping readers: learn effective planning strategi...

Information and Enterprise Systems in Today's Businesses

Author(s): Thomas Case, Michael Cuellar

Information and Enterprise Systems in Today’s Businesses establishes a strong focus on enterprise systems, their roles in supporting and integrating business processes, as well as the challenges and opportunities that come alongside. In addition, this publication discusses disruptive technologies an...

Hospitality Financial Management and Contextualized Decision Making

Author(s): Nan Hua, Barry Bloom, Agnes DeFranco, Toni Repetti, Twila Mae Logan, Dipendra Mann, Peng Liu, Prashant Das, Arun Upneja

This textbook encompasses four parts, introducing finance theories and contextualized decision making with a clear articulation as to how, individually and collectively, they are shaping the future of hospitality financial management. Part I sets the foundation of hospitality financial management by...