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Consumer Behavior in a Digital World

Author(s): Frank Kardes, Susan Powell Mantel, Maria Cronley, Thomas Cline

Social Media has invaded every aspect of daily life.  According to the World Economic Forum, in 2022 there are more mobile subscriptions than people on the planet and almost 60% of web traffic comes from mobile devices.  Because of this, marketers have had to refocus their tactics to account for the...

Introducing Communication: A Digital Learning Experience

Author(s): Matthew Barton, Jonathan Holiman

New Third Edition Now Available! A groundbreaking publication unlike others on the market, Introducing Communication: A Digital Learning Experience provides an immersive multimedia introduction to the dynamic field of communication.  The turn-key course package promotes active learning and indepe...

Introduction to the Caribbean: Diversity, Challenges, Resiliency

Author(s): Camille Hernandez-Ramdwar

Introduction to the Caribbean is a stand-alone text that is designed to challenge common misperceptions about the Caribbean and provide a solid grounding for an understanding of the region. It is interactive, with links to audiovisual content and relevant websites, and covers topics such as the Indi...

Fitness and Your Health

Author(s): David C Nieman

Fitness & Your Health has been written to satisfy the general education requirement for physical education. In many colleges and universities students are given the option to take a class that focuses on fitness and health issues. Fitness & Your Health uses a physical fitness approach to educate the...

Sex, Love, and Romance in the Mass Media: Analysis and Criticism of Unrealistic Portrayals and Their Influence

Author(s): Mary-Lou Galician

New Third Edition Now Available! This pioneering research-based yet accessible text is a valuable tool in media analysis and criticism that has been used by thousands of students, educators, and media literacy advocates. The book’s multidisciplinary perspective is grounded in Galician’s unique...

Inventory of Self Assessments: A Guide to Understanding You

Author(s): John E. Mago

Inventory of Self Assessments: A Guide to Understanding You: knows that who you are and understanding your situational tendencies are very important. Why? Well, if you understand yourself, you can more easily identify how a situation is going to play out on your end. Past and present studies have sh...