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Hospitality: An Introduction is systemically organized for introductory students. This long-standing, successful book introduces many of the “must know” topics important to hospitality within a traditional business framework. It also provides readers with a snapshot of a wide variety of industry career paths, an attribute not found in other books. The goal is to provide a broad-brush survey approach to the hospitality industry, while offering the information needed to help students proceed into more advanced courses and readings.
The world of hospitality and travel is rapidly changing. Sudden changes in the external environment can have an enormous impact literally overnight.
Strategic Management for Hospitality & Travel: Today and Tomorrow focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this title helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.