Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): THOMAS R. FLYNN, James R. Smith, Michael Walsh

The entire Integrated Marketing Communication ecosystem is alive 24/7 every day. Data skills and knowing metrics are more important than ever.Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era is a data-driven, consumer centric approach that’s in sync with today’s al...

Gangs

Author(s): Mario L. Hesse, Christopher J. Przemieniecki

Explore the gang phenomenon with respect to the core components of the criminal justice system: the police, the courts, and corrections.Gangs specifically and sufficiently covers essential gang topics as well as groundbreaking information on new topics. This text presents a traditional and brief ove...

Applied Freshwater Stream Ecology

Author(s): THOMAS SHAHADY

Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...

Hospitality Information Technology: Learning How to Use It

Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina

New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...

Essential Biology: An Applied Approach

Author(s): Peter Daempfle

Essential Biology: An Applied Approach is a textbook intended for introductory college biology courses. It uses a society-based approach to guide readers to appreciate biology as it applies to current and historic cultural issues. Essential Biology serves the traditional undergraduate biology curric...

Biology: Life as We Know It

Author(s): Andrew Baldwin

After two decades of teaching the two-semester sequence of general biology courses, requiring students to purchase a hefty textbook at a high cost that contained far more chapters than one could ever realistically cover in a typical academic year, the concept of this textbook was born.This text not ...

Race, Crime and Justice

Author(s): Robert III Bing

Race, Crime and Justice is the culmination of many years of research and teaching on the subject. It includes seminal studies and current research findings. The text recognizes the influence of politics; it also examines the flawed policies and practices that contribute to the disparate treatment of...

Criminal Justice Research Methods

Author(s): Carlos Posadas, Aviva Glasner, Nicholas Natividad, David Keys

Research is powerful because it impacts decision-making in virtually every part of our lives, and it is critical for making informed decisions. The process of deciding what criteria matter most to you before ultimately making a decision is an example of using research to make the best decision possi...

Thriving in College and Beyond: Research-Based Strategies for Academic Success and Personal Development: Concise Version

Author(s): Viki S Fecas, Michele Campagna, Joseph B Cuseo, Aaron Thompson

Thriving in College & Beyond: Research-Based Strategies for Academic Success and Personal Development covers the full range of topics and issues that impact student success. Content is delivered through multiple formats and learning modalities, including snapshot summary boxes, concept maps, content...

Women, Minorities and Criminal Justice: A Multicultural Intersectionality Approach

Author(s): Carla Miller Coates, Moneque Walker-Pickett

Women, Minorities, and Criminal Justice takes a hard look at crime, justice, and the criminal justice system through the lens of gender, race, sexuality, and their intersections. Dialogue about minorities in criminal justice is currently one of the most talked about issues in a variety of social and...