Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

New Second Edition Now Available!This decade, 2020-2029, is primed to become the most extraordinary period in marketing communication history.  The environment is filled with cultural, economic, political and social turbulence. Our personal and professional lives are riddled with change and uncertai...

Contemporary Communication Theory

Author(s): Andrew S Rancer, Theodore A Avtgis, Kevin Wright

New Third Edition Coming Soon!The third edition of Contemporary Communication Theory continues the tradition of being primarily social science based yet includes research and theories from other theoretical paradigms. Chapters have been condensed and streamlined to improve readability and accessibil...

Public Relations Principles: Bridging Theory to Practice

Author(s): Shawn Wahl, Michelle Maresh-Fuehrer

New Second Edition Now Available!Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.With possible uses in various industries suc...

Discovering Psychology, Discovering You: An Intro to Psychology Workbook

Author(s): Barbara Rila, James Olson

Not for ESOL Teachers

Author(s): Eileen Ariza

Not for ESOL Teachers: What every classroom teacher needs to know about the linguistically, culturally, and ethnically diverse student provides the basics and background information needed to teach English learners in the classroom. This publication continues to be a labor of love for the student wh...

Cornerstones for Community College Success

Author(s): Robert Sherfield, Patricia Moody

Set to be released in a new fourth edition through Kendall HuntPublishing, Robert Sherfield and Patricia Moody’s Cornerstonesfor Community and Technical College Success addresses the needs andchallenges students in two-year programs will encounter during theirstudies.Suitable for first year success,...

African-American Art Supplement

Author(s): Clarence Talley, Tracey Moore, Ann Johnson

In this Supplement to accompany African-American Art, each chapter contains an overview, objectives, chapter outline, vocabulary terms, list of artists, slides, study questions, matching questions, true/false questions, projects, discussion questions, and artist spotlights, all of which are intended...

An Introduction to the Aquatic Insects of North America

Author(s): Richard Merritt, Kenneth Cummins, Martin B Berg

An Introduction to the Aquatic Insects of North America serves as a standard guide on the immature and adult stages of aquatic and semiaquatic insects of North America. It offers information on the distribution, tolerance values, trophic relationships, and functional adaptations of aquatic insects t...

English Grammar: A Descriptive Linguistic Approach

Author(s): Gulsat Aygen

Included with your eBook purchase, you will also receive access to KHQ, Kendall Hunt’s exclusive custom study app. Designed for today’s fast-paced environment, KHQ features chapter quizzes and flashcards that empower students to learn on the go!English Grammar: A Descriptive Linguistic Approach is a...

Electricity and Magnetism: College Algebra Physics

Author(s): Shree R. Nair

Electricity and Magnetism: College Algebra Physics delves into the three subcategories of electricity and magnetism: electrostatics, electrodynamics, and magnetism. This publication goes into a deeper study of these fields, connecting focuses and topic matter relating to the reading. Equipped with c...