Integrated Marketing Communication: A Consumer-Centric Approach for the Digital Era

Author(s): Thomas R. Flynn, James R. Smith, Michael Walsh

There is a newer set of marketplace realities. The 2025—2034 decade is primed to become the most extraordinary era in marketing communication history. The consumer environment is filled with cultural, economic, political, and social turbulance. AI, marketing and communication tech innovations are no...

Service Management Principles for Hospitality and Tourism in the Age of Digital Technology

Author(s): Jay Kandampully, David Solnet, Anil Bilgihan

Service Management Principles for Hospitality & Tourism in the Age of Digital Technology was developed through many years of teaching service management mainly to hospitality and tourism management students. This edition ensures that the content of this book remains current and includes references a...

Policing for the 21st Century: Realizing the Vision of Police in a Free Society

Author(s): Christine Gardiner, Matthew J Hickman

Policing for the 21st Century: Realizing the Vision of Police in a Free Society provides a thematic overview of policing and its role in American society. This text is unique in that it provides extensive information about how police identify community problems, the methods police use to respond to ...

Tourism: Concepts and Practices

Author(s): John Walker, Christopher John M. Walker

Tourism: Concepts and Practices was written to empower students and help them become future leaders in this great industry. It provides an overview of the world’s largest and fastest growing industry groupings. Each chapter contains information about the numerous tourism segments, the many different...

Communication Ethics Literacy: Dialogue and Difference

Author(s): Janie Fritz, Leeanne McManus, Michael Kearney

Communication ethics is imperative in the 21st century as the prevalence of conflicting opinions endangers successful, respectful communication. Utilizing a dialogic approach to ethical communication, Communication Ethics Literacy: Dialogue & Difference provides a timely review of classic communicat...

Learning About Dance: Dance as an Art Form and Entertainment

Author(s): Nora Ambrosio

New Ninth Edition Now Available!Learning about Dance: Dance as an Art Form and Entertainment introduces students to the exciting, daring, ever-changing, and dynamic world of dance.Learning about Dance invites readers to experience the artistry and excitement of the dance world. The publication prese...

Mechanisms and Logic in Human Physiology

Author(s): Erik P. Silldorff, Gerald D. Robinson

Mechanisms and Logic in Human Physiology is a next-gen learning resource, adapting to a variety of pedagogical strategies as well as strongly promoting higher order thinking, the ultimate goal of 21st century pre-clinical education. Physiology - a study of complex systems in motion - requires a deep...

Severe and Hazardous Weather: An Introduction to High Impact Meteorology

Author(s): Robert Rauber, John Walsh, Donna Charlevoix

Extreme weather and climate events have impacted every region of the United States and many regions throughout the world during the five years since the publication of the previous edition of Severe and Hazardous Weather. The recent fires in California and Oregon were heartbreaking to watch. The num...

Hospitality Information Technology: Learning How to Use It

Author(s): Galen R Collins, Cihan Cobanoglu, Anil Bilgihan, Katerina Berezina

New Ninth Edition Now Available!The hospitality industry is quickly becoming automated, leading to greater efficiency, better customer service, and ultimately, increased profits. As a result, it is imperative that a person wishing to enter the hospitality business be familiar with the technology pro...

Applied Freshwater Stream Ecology

Author(s): THOMAS SHAHADY

Applied Freshwater Ecology explains the study of water quality in a river system. It begins in the field of applied science showing how information is acquired and disseminated. Turning to understanding of the stream system, the book explains the unique properties of water and streams in the landsca...