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Mathematica Companion for Finite Mathematics and Business Calculus

Author(s): Fred E. Szabo

New Revised Fourth Edition Now Available! Mathematica Companion for Finite Mathematics and Business Calculus is intended for students in business, economics, and the life and social sciences. Written at the request of students, colleagues, and users of Mathematica who need their Mathematica tools...

Agents of Change: Guiding Teachers to Use Inquiry to Identify Challenges & Seek Solutions

Author(s): Christine J. Briggs

Educators face many challenges each day in their classrooms, and it is clear they want to address these challenges to improve the learning environment for themselves and their students. But what can be done to guide this improvement process and become Agents of Change?  Teacher inquiry is the key. I...

Scientific Writing: Tools & Techniques

Author(s): Cheryl Rock

Career success in the sciences is built on excellent written communication whether within papers, proposals, or laboratory reports.  However, where does the process begin? Moreover, what exactly is required? Additionally, what tools are needed to accomplish scientific writing goals? It starts here! ...

Human Nutrition: Navigating through the Maze

Author(s): Rhonda M Lane

Human Nutrition: Navigating Through the Maze was developed to help adult students learn about nutrition and to stimulate the student’s own critical thinking skills so that they can incorporate the basic nutritional concepts they learn into their daily lives to maintain a healthy body. Some of the to...

Book of Cases: Advertising & Brand Communications

Author(s): Mark J. McMullen

This book contains a compilation of numerous case studies of companies that have been involved in the following areas: Corporate re-branding and positioning Effectively managing crisis communication Managing explosive growth Being true to your values Developing a new brand image Over...

Music in Motion Pictures: A Guide Through the Art and Craft of Film Music

Author(s): Edward Knoeckel

Music for films holds a fascinating place in our musical heritage. On one hand, it is often seen as populist and commercial while on the other hand it has displayed some of history’s highest technical and artistic standards. What this shows is that the world of film music is incredibly nuanced. Film...