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Organic Chemistry

Author(s): Steven Chung

Steven Chung's Organic Chemistry Laboratory Manual introduces students to standard techniques of organic chemistry and applies these techniques to the isolation and purification of products. It is suited for both a one-semester survey course or the first of a two-semester sequence. All experiments a...

Corporate Sport Marketing: Strategies and Applications for a Changing World

Author(s): Mark E Moore, James E Zemanek, John F Kros

Corporate Sport Marketing: Strategies and Applications for a Changing World expounds the sports marketing process for students seeking careers in sports retail marketing, promotion, sports media relations, and sports management. By investigating the strategic nature of corporate sports marketing, st...

Reading the Web: Strategies for Internet Inquiry

Author(s): Elizabeth Dobler

Reading the Web: Strategies for Internet Inquiry outlines web literacy in a user-friendly way that helps educators provide students with practical skills and strategies needed to approach the internet with discernment. One of the ways it accomplishes this is through the QUEST model: questioning, und...

Communication as Culture: An Introduction to the Communication Process

Author(s): John Gareis, Ellen Cohn

Far from being a context in which communication occurs, culture is the very basis of communication. Communication as Culture explains that whether people talk with family members or someone from another country, they are never anything more or less than enculturated people who abide by the limits...